The true strength of Advanced TV lies in its data-driven targeting capabilities. We go far beyond simply selecting a broadcasting environment and ensure that your Advertising is seen by the people who are most important to your brand. Demographic and geographic targeting: Target your campaign specifically by age, gender, [...]
Advanced TV is the future of TV, which is already happening today. It essentially describes any form of TV content that reaches the TV screen via the Internet, rather than via the classic cable, satellite or antenna connection. Think of it as the perfect combination of the emotional power [...]
Replay Ads can be combined with classic TV spots, sponsoring or Special forms of advertising to create a consistent brand presence in the TV environment.
With EvoAd, the market-compliant analysis tool for Replay Ads. These KPIs can be evaluated: GRP, net reach, OTS, etc. Aggregation to hourly reach Accumulations within Replay Ads Accumulations of linear TV and Replay Ads Any TV target groups can be evaluated
Short lead times: The campaign can start in just a few days. Regional targeting in national TV, soon also possible with Video Ads. Your message gets across - completely! Only a 100% Completed View is charged High attention: Replay TV users actively select a program. They are focused and [...]
Replay Ads are played out on high-reach TV channels that offer time-shifted viewing via set-top boxes, media libraries, or streaming platforms. You can find an up-to-date overview of the participating channels here.
All Replay Ads campaigns are booked exclusively through the Agency Management / Direct Customer Planning Team. We advise on target groups, placement and budget, coordinate the playout with the broadcasters and take over the complete campaign management.
Goldbach offers flexible entry packages tailored to the target group, region and campaign scope - ideal for beginners and smaller budgets.
Replay Ads are particularly suitable for reaching younger target groups or household managers, as their affinity for these advertising formats is particularly high.
Targeted delivery: fewer scattering losses. Less advertising blindness, as the user actively starts the playback. Strong placement: directly at the beginning of the desired program, or when an action is taken by the viewer. Plannability: Part of modern, data-based TV campaigns.