The true strength of Advanced TV lies in its data-driven targeting capabilities. We go far beyond simply selecting a broadcasting environment and ensure that your Advertising is seen by the people who are most important to your brand. Demographic and geographic targeting: Target your campaign specifically by age, gender, [...]
Advanced TV is the future of TV, which is already happening today. It essentially describes any form of TV content that reaches the TV screen via the Internet, rather than via the classic cable, satellite or antenna connection. Think of it as the perfect combination of the emotional power [...]
Replay Ads can be combined with classic TV spots, sponsoring or Special forms of advertising to create a consistent brand presence in the TV environment.
With EvoAd, the market-compliant analysis tool for Replay Ads, the following KPIs can be evaluated: GRP, net reach, OTS, etc. Aggregation to hourly reach Accumulations within Replay Ads Accumulations of linear TV and Replay Ads Any TV target groups can be evaluated
Replay Ads generate additional reach in time-shifted TV and correspond to the usual TV standard with net reach planning and evaluation in EvoAd. Regional targeting on TV Direct lead generation thanks to the possibility of integrating a QR code in the Pause Ad Your message gets across – completely! [...]
Replay Ads are played out on high-reach TV channels that offer time-shifted viewing via set-top boxes, media libraries, or streaming platforms. You can find an up-to-date channel overview here.
All Replay Ads campaigns are booked exclusively through Agency Management / the direct client planning team. We advise on placement and budget and handle the complete campaign management.
Goldbach offers flexible entry packages tailored to the target group, region and campaign scope - ideal for beginners and smaller budgets.
Particularly among younger target groups, time-shifted television viewing adds incremental reach to live TV.
Targeted delivery: fewer scattering losses. Less advertising blindness, as the user actively starts the playback. Strong placement: directly at the beginning of the desired program, or when an action is taken by the viewer. Plannability: Part of modern, data-based TV campaigns.