In classic Advertising Formats on linear TV, the same advertising block is played out to all viewers. Replay Ads, on the other hand, are user-based: The moving image formats Start Ad and Fast Forward Ad cannot be skipped. The Pause Ad makes it possible for the first time to [...]
Start Ad: Displayed directly at the start of a broadcast - ideal for strong brand messages and high attention. Fast Forward Ad: Appears when fast-forwarding - perfect for short promotions or product-related information, as they cannot be skipped. Pause Ad: Displayed when viewers pause - ideal for effective visualization [...]
Start Ad - Short commercial at the start of time-shifted TV viewing. Pause Ad - Advertising when pausing live programming, time-shifted TV viewing and recorded content. Fast Forward Ad - Short advertising block when skipping or fast-forwarding the linear advertising block in time-shifted TV viewing.
Time-shifted viewing is very popular in Switzerland, as viewers can consume content flexibly. Thanks to Replay Ads, additional Reach can be generated. For the first time, there is the possibility of regional broadcasting on television. Interaction with viewers thanks to the possibility of integrating a QR code with the [...]
Replay Ads are advertising formats that are displayed within time-shifted television usage (e.g. via set-top boxes, streaming services or media libraries). They enable advertisers to reach households that consume programs time-shifted rather than live.