In classic Advertising Formats in linear TV, the same ad block is played to all viewers. Replay Ads, however, are user-based: The video formats Start Ad and Fas Forward Ad cannot be skipped. The Pause Ad allows viewers to interact via a QR code.
Start Ad: Displayed directly when time-shifted TV viewing begins – ideal for strong brand messages and high attention. Fast Forward Ad: Appears when pressing the skip or fast-forward button during linear commercial breaks in time-shifted TV viewing – perfect for unmissable messages in the user's focus Pause Ad: Displayed [...]
Start Ad - Commercial(s) at the start of time-shifted TV viewing. Pause Ad - Advertising when pausing live programming, time-shifted TV viewing and recorded content. Fast Forward Ad - Commercials when skipping or fast-forwarding the linear advertising block in time-shifted TV viewing.
Time-shifted viewing is very popular in Switzerland, as viewers can consume content flexibly. Thanks to Replay Ads, additional Reach can be generated. For the first time, there is the possibility of regional broadcasting on television. Interaction with viewers thanks to the possibility of integrating a QR code with the [...]
Replay Ads are Advertising Formats that are inserted during time-shifted TV viewing. They enable advertisers to reach households that watch programs not live, but time-shifted.