The total number of all individuals or households to which the measurement results from a sample are extrapolated. Membership in the universe is determined by the definition of characteristics (e.g., the population of Switzerland aged 15 and over). “Universe” is also available as a “Fact” in Mediapulse evaluation tools and [...]
Refers to the number of technically distinct end devices (browsers, apps) that have accessed content. A user may utilize multiple clients.
Abbreviation for Frequency Modulation (FM). Analog radio standard for transmitting radio signals in the frequency range of approximately 87.5 to 108 MHz via antenna.
Total TV and Total Radio refer to the total volume of TV and Radio usage, i.e. all usage across all measured channels is added up.
The precise targeting of user groups within an advertising campaign based on characteristics such as interests, demographics, or location.
The continuous transmission of audio or video data over a network (Internet), where content can be consumed during the transmission process. Unlike a download, no permanent copy is stored on the end device. A distinction is made between live streaming (real-time transmission, e.g., sports or linear TV) and Video-on-Demand (VOD, [...]
A numerically smaller representation of a population or universe. Samples are drawn according to a defined principle, e.g., randomly or based on a quota. Mediapulse measures Radio, TV, and Online usage in a sample of individuals or households. "Sample" is also available as a metric ("Fact") in the analysis tools [...]
A term from social and market research used to describe and categorize individuals or households based on objective characteristics. In media planning, sociodemographic data form the basis for defining samples and Target groups (targeting).
Sponsorship refers to the integration of a brand in the context of a prominently placed advertising material (billboard). The placement takes place directly before and after the programme and before/after the commercial breaks. The brand is identified as the sponsor of the context and benefits from image transfer and prominent [...]
A single spot is a single audio advertising placement positioned outside the regular ad break. This means the spot stands alone, with no other ads before or after it—significantly increasing its impact.