Jingle
A jingle is a short, catchy melody or sequence of sounds used in audio commercials to make a brand or message instantly recognisable.
Intermedia Comparison
The systematic comparison of different media types (e.g. TV, Radio, Online, Outdoor) to determine the most efficient media mix for a campaign. Quantitative factors (Reach, CPM) and qualitative aspects (advertising impact, image) are weighed against each other.
Inspill
The provision of audiovisual signals to a geographical area originating from a different geographical coverage area (often a neighboring country).
IGEM
The Electronic Media Interest Group (IGEM) promotes diversity and transparency in Switzerland's electronic media. As an industry association, it focuses on digitalization and Artificial Intelligence (AI), offering practical events and training. Its annual Digimonitor study provides representative Information on the use of electronic media and devices in Switzerland.
Heavy users
People who use a particular medium (e.g. TV, internet, Radio) or a product category more frequently and intensively than average. Classification is usually based on dividing the user base into thirds (tertile splitting) into heavy, medium and light users.
Head of household
The person in a private household responsible for everyday shopping. In Mediapulse TV Data, a distinction is made between a traditional and a modern definition of the head of household. According to the traditional definition, there can only be one head of household per household. Such a person is determined [...]
Household
An economic unit consisting of at least one natural person. Mediapulse TV Data are collected exclusively in private households. Private households are communities of persons living together and forming an economic unit, as well as persons who live and manage their finances alone. They differ from communal households, which include, [...]
Geo-targeting
In Online marketing, geo-targeting refers to the targeted delivery of Advertising based on a user’s geographic location. This allows Advertising content to be tailored regionally or locally and delivered more relevantly.
Flighting
Flighting describes the phases of a campaign and the temporal deployment of its activities. It enables strategic budget allocation over an extended period. Tailored to the competitive environment, advertising pressure and the number of flights are deployed flexibly. A possible strategy here could be alternating between intensive and less intensive [...]
Forecast
A forecast is a systematic projection of future developments (for example revenue, Reach or costs) based on current Data, historical figures and market trends. Unlike a static budget, a forecast is dynamic and is updated regularly. This makes it possible to identify deviations from the original plan at an early [...]