Sample Size
Sample size refers to the number of individuals or households on which a data collection or data analysis is based.
Reception vector
A reception vector refers to a household’s reception type, i.e. the technical method by which the Radio or TV signal is transmitted and received. It is also often referred to as “reception levels”. The most common forms for TV are IPTV, DVB-S via satellite, DVB-T via terrestrial antennas, etc.; for [...]
EDBA
Event data-based delivery means that radio spots are played automatically and in real time exactly when a defined event occurs – e.g. weather.
egta
European association of advertising sales houses for private and public TV and radio broadcasters.
Display Ads
Display Ads refer to graphical Online Advertising in the form of banners, images, or animations on websites, in apps, or social networks. Unlike plain text ads (e.g., in search engines), Display Ads utilize visual design elements to attract attention, increase brand awareness, or prompt user interaction (clicks).
Corner placements in the advertising block
Corner placements in the advertising block are ad spots shown directly at the beginning or end of the ad block.
DAB+
Digital Audio Broadcasting (DAB+) is the modern digital transmission standard for terrestrial Radio. Compared to FM, it offers a wider selection of stations, additional information on displays (e.g., covers, news), and more stable reception without the need for frequency searching.
Cross-media
The strategic, creative, and formal integration of different target audience-relevant media channels and advertising platforms to achieve maximum advertising success through multi-channel audience engagement.
Crossdevice / Multidevice
Describes user behavior or ad delivery across various devices (e.g., smartphone, tablet, and PC) that can be attributed to the same person.
Commercial
Commercial