Call to Action (CTA)
A targeted call to action for the user, such as “Buy now” or “Sign up here”, usually in the form of a button or link.
Business-to-Consumer (B2C)
Refers to the business relationship between a company and private individuals as end consumers.
Business-to-Business (B2B)
Refers to business relationships and transactions between at least two companies (e.g., a software manufacturer sells to an agency).
Gross Advertising Expenditures
The costs for advertising placements at the official list price. This value is calculated before the deduction of discounts or agency commissions and does not include production costs for the advertising material. It primarily serves to make the advertising pressure of companies comparable.
Gross-to-net spread
Refers to the difference between the formally stated list prices (gross) and the actual negotiated advertising prices (net) after the deduction of discounts and commissions.
Benchmark
A reference value or benchmark used to measure your own performance (e.g., a click-through rate) against the market average or competitors.
Agency Commission (AC)
The Agency Commission (AC) is a discount granted by media providers to advertising or media agencies, as their consulting services reduce the workload. Generally, it amounts to 5% for Online, 10% for Radio, and 15% for magazines and TV, calculated from the invoice amount excluding VAT, after deducting other discounts [...]
Basic and Reminder SingleSpot
After a base spot and another spot from a different industry, the reminder spot is placed to reinforce your advertising message.
OFCOM
OFCOM (Federal Office of Communications) is the Swiss federal authority responsible for regulation and oversight in the telecommunications sector as well as Radio and television.
Audio Matching
Audio matching is a technical process for measuring audiovisual content. In the audio matching process, audio signals are captured by the measuring device as audio samples and compared with audio samples from stations continuously recorded on a server. If the signals match, usage is then attributed to a specific station. [...]