Video on Demand (VoD)
An Online service that enables users to consume digital Video content (films, series, programmes) independently of a fixed broadcast schedule. The content can be viewed directly via streaming or saved locally via download.
View-Through Rate (VTR)
The percentage ratio of video ads started to those viewed until the end (or a defined point).
Video Player-Ad Interface Definition (VPAID)
A standard that governs the interaction between a video player and an advertisement to enable interactive elements (e.g., clickable overlays) within a video.
Video Ad Serving Template (VAST)
A standardized XML Format that tells the Video player how to load, play, and track an advertisement.
Unique Clients
Refers to the number of technically distinct end devices (browsers, apps) that have accessed content. A user may utilize multiple clients.
Time Shifted Viewing (TSV)
Time Shifted Viewing (TSV) is a form of TV usage with digital reception vectors that allows a TV program to be viewed at a later time (time-shifted) than the original broadcast. In Mediapulse TV research, TSV conventionally includes the usage of content up to seven days after its broadcast.
Targeting
The precise targeting of user groups within an advertising campaign based on characteristics such as interests, demographics, or location.
Streaming
The continuous transmission of audio or video data over a network (Internet), where content can be consumed during the transmission process. Unlike a download, no permanent copy is stored on the end device. A distinction is made between live streaming (real-time transmission, e.g., sports or linear TV) and Video-on-Demand (VOD, [...]
Sample
A numerically smaller representation of a population or universe. Samples are drawn according to a defined principle, e.g., randomly or based on a quota. Mediapulse measures Radio, TV, and Online usage in a sample of individuals or households. "Sample" is also available as a metric ("Fact") in the analysis tools [...]
Sponsorship
Sponsorship refers to the integration of a brand in the context of a prominently placed advertising material (billboard). The placement takes place directly before and after the programme and before/after the commercial breaks. The brand is identified as the sponsor of the context and benefits from image transfer and prominent [...]