People who use a particular medium (e.g. TV, internet, Radio) or a product category more frequently and intensively than average. Classification is usually based on dividing the user base into thirds (tertile splitting) into heavy, medium and light users.
An economic unit consisting of at least one natural person. Mediapulse TV Data are collected exclusively in private households. Private households are communities of persons living together and forming an economic unit, as well as persons who live and manage their finances alone. They differ from communal households, which include, [...]
The person in a private household responsible for everyday shopping. In Mediapulse TV Data, a distinction is made between a traditional and a modern definition of the head of household. According to the traditional definition, there can only be one head of household per household. Such a person is determined [...]
In Online marketing, geo-targeting refers to the targeted delivery of Advertising based on a user’s geographic location. This allows Advertising content to be tailored regionally or locally and delivered more relevantly.
Flighting describes the phases of a campaign and the temporal deployment of its activities. It enables strategic budget allocation over an extended period. Tailored to the competitive environment, advertising pressure and the number of flights are deployed flexibly. A possible strategy here could be alternating between intensive and less intensive [...]
A forecast is a systematic projection of future developments (for example revenue, Reach or costs) based on current Data, historical figures and market trends. Unlike a static budget, a forecast is dynamic and is updated regularly. This makes it possible to identify deviations from the original plan at an early [...]
Sample size refers to the number of individuals or households on which a data collection or data analysis is based.
Dynamic Ad Insertion (DAI) refers to a technology that inserts digital Video ads individually and in real time into a Video stream (live or on-demand). In this process, the original spot running on linear TV is often replaced by a localized or personalized Video spot. Through so-called Server-Side Ad Insertion [...]
Display Ads refer to graphical Online Advertising in the form of banners, images, or animations on websites, in apps, or social networks. Unlike plain text ads (e.g., in search engines), Display Ads utilize visual design elements to attract attention, increase brand awareness, or prompt user interaction (clicks).
The strategic, creative, and formal integration of different target audience-relevant media channels and advertising platforms to achieve maximum advertising success through multi-channel audience engagement.