Crossdevice / Multidevice
Describes user behavior or ad delivery across various devices (e.g., smartphone, tablet, and PC) that can be attributed to the same person.
Cost per Completed View (CPCV)
A billing model for video advertising, where costs are only incurred once a video has been viewed to completion.
Cost per Click (CPC)
A billing model in online marketing where the advertiser only pays when a user actually clicks on the ad.
Connected TV (CTV)
Connected TV (CTV) refers to television sets with an internet connection that allow digital content to be accessed beyond traditional cable or satellite TV. The term encompasses both Smart TVs with integrated interfaces and conventional televisions made online-capable via external devices such as streaming sticks (e.g., Amazon Fire Stick), set-top [...]
Catch-up TV
Catch-up TV refers to a time-shifted television service where previously broadcast programs are available for replay for a specific period after the linear broadcast, e.g. on the TV broadcasters' digital platforms.
Business-to-Business (B2B)
Refers to business relationships and transactions between at least two companies (e.g., a software manufacturer sells to an agency).
Business-to-Consumer (B2C)
Refers to the business relationship between a company and private individuals as end consumers.
Call to Action (CTA)
A targeted call to action for the user, such as “Buy now” or “Sign up here”, usually in the form of a button or link.
Gross Advertising Expenditures
The costs for advertising placements at the official list price. This value is calculated before the deduction of discounts or agency commissions and does not include production costs for the advertising material. It primarily serves to make the advertising pressure of companies comparable.
Broadband
A broadband connection refers to Internet access with a relatively high data transfer rate. Fast transmission of large volumes of data via broadband (e.g., DSL) is a prerequisite for using next-generation TV sets (Internet-enabled smart TVs) and for the new TV standard HbbTV.