Broadcast Video on Demand (BVoD) refers to video-on-demand platforms and media libraries of traditional TV broadcasters that make their own program content available online on a time-shifted basis (catch-up TV), as exclusive previews (previewing), or as archive material. Since these services are predominantly ad-funded, BVoD represents a subset of the [...]
Refers to the difference between the formally stated list prices (gross) and the actual negotiated advertising prices (net) after the deduction of discounts and commissions.
Collective term for all video-based content that uses a sequence of images to create optical illusions (motion). This includes traditional linear television, time-shifted TV, video-on-demand (VoD), social media videos, and streaming services.
A reference value or benchmark used to measure your own performance (e.g., a click-through rate) against the market average or competitors.
The Agency Commission (AC) is a discount granted by media providers to advertising or media agencies, as their consulting services reduce the workload. Generally, it amounts to 5% for Online, 10% for Radio, and 15% for magazines and TV, calculated from the invoice amount excluding VAT, after deducting other discounts [...]
In the media and advertising industry, an audit refers to an independent review of performance data, billing, or measurement methods. It verifies whether Reach, usage, or advertising data are correctly collected, analyzed, and reported. The goal is to ensure transparency, comparability, and trust in media and advertising currencies.
The term audience refers to the total number of people who consume a particular medium, programme, advertising campaign, or piece of content. In a media and advertising context, it describes the target or actual reach of an offering, i.e. the group of users reached or potentially reached.
An app (application) is a software program for mobile devices or computers that performs a specific function or task. Apps are usually provided via app stores or platforms and enable access to services, content, or features.
A measure of how strongly a target group is represented in a medium compared to the total population. It is expressed as an index value that relates the reach or rating of the target group to the total population. Values above 100 indicate above-average representation, values below 100 indicate below-average [...]
An advertiser is a company or individual that books advertising space to promote products, services, or brands. They are the client for advertising campaigns and provide the financial resources for their delivery.