Advertiser
An advertiser is a company or individual that books advertising space to promote products, services, or brands. They are the client for advertising campaigns and provide the financial resources for their delivery.
Advanced TV
Advanced TV is an umbrella term for data-driven and digitised forms of TV advertising that go beyond traditional linear broadcasting. This includes, among other things, Addressable TV, Connected TV and programmatic TV advertising.
Addressable TV
Addressable TV refers to a form of TV advertising in which different advertising content is targeted to specific households or user groups within the same linear television program. Delivery is data-driven, allowing advertising campaigns to be more personalized and targeted to specific audiences.
Access (Time slot)
Time slot in TV planning: from 17:00 to 18:59.
Ad
Abbreviation for "advertisement" and refers to an ad or an advertising material within the digital and traditional media and advertising context.
DSP
Demand-Side Platform – technology for automated advertising purchasing.
Cross-media
The strategic, creative, and formal integration of different target audience-relevant media channels and advertising platforms to achieve maximum advertising success through multi-channel audience engagement.
Contacts
A term from media research that refers to "contact" with a medium such as an online offering, a TV channel, or a magazine as advertising medium contact. A person's "contact" with advertisements, spots, or online advertising material is understood as advertising material contact.
Affinity
A measure of how strongly a target group is represented in a medium compared to the total population. It is expressed as an index value that relates the reach or rating of the target group to the total population. Values above 100 indicate above-average representation, values below 100 indicate below-average [...]