Online Video (OLV)
Moving image content and video advertising consumed on desktop and mobile devices such as computers, smartphones, or tablets.
Target group
A target group is the defined group of people who are to be specifically addressed with a communication or advertising measure and who share common characteristics such as demographic, geographic, or behavioral attributes.
Time Slot (Timeslot)
Time period within a day. Analyses of media usage behavior can be divided into time slots throughout the day. One time slot that is also commonly used in everyday language is the so-called "prime time".
Ad Avoidance
The percentage difference between program and advertising ratings, indicating the extent to which the audience declines during commercial breaks compared to editorial programming. It serves as a key metric for viewers' zapping behavior.
Ad bumper move / ID Spot
The elements of the commercial or product are integrated into the visual motif of the ad bumper three seconds after it appears. The ad bumper then transitions smoothly into the commercial (optional), which is broadcast in the first position of the commercial break.
Advertising bumper
A three to four-second visual bumper for the required separation between programming and advertising, in accordance with advertising guidelines. Advertising bumpers also serve to convey the channel's brand and are an increasingly important element of the on-air presence.
Advertising medium
The medium used to distribute Advertising, e.g., a newspaper for an insert, a TV or Radio station for a commercial, a pillar for a poster, etc. Not to be confused with the “advertising material”.
Commercial
A commercial is a short audiovisual advertising message that is broadcast on television, Online Video, DOOH, or Radio and serves to promote products, services, or brands.
advertising material
Term for the type or category of Advertising, e.g. a poster, ad, commercial, etc. Not to be confused with "advertising media".
WEMF
WEMF (headquartered in Zurich) collects data on media usage in Switzerland and Liechtenstein for the targeted placement of display advertising in newspapers and magazines. Its core tasks include national readership research, circulation auditing of the Swiss press, and certification of other media categories (e.g., DOOH and advertising in public transport). [...]