Collective term for all video-based content that uses a sequence of images to create optical illusions (motion). This includes traditional linear television, time-shifted TV, video-on-demand (VoD), social media videos, and streaming services.
OFCOM (Federal Office of Communications) is the Swiss federal authority responsible for regulation and oversight in the telecommunications sector as well as Radio and television.
After a base spot and another spot from a different industry, the reminder spot is placed to reinforce your advertising message.
Audio matching is a technical process for measuring audiovisual content. In the audio matching process, audio signals are captured by the measuring device as audio samples and compared with audio samples from stations continuously recorded on a server. If the signals match, usage is then attributed to a specific station. [...]
In the media and advertising industry, an audit refers to an independent review of performance data, billing, or measurement methods. It verifies whether Reach, usage, or advertising data are correctly collected, analyzed, and reported. The goal is to ensure transparency, comparability, and trust in media and advertising currencies.
The term audience refers to the total number of people who consume a particular medium, programme, advertising campaign, or piece of content. In a media and advertising context, it describes the target or actual reach of an offering, i.e. the group of users reached or potentially reached.
In a media context, the term audience flow describes the audience's viewing behavior over time between different programs or content. It indicates how many viewers switch from one program to the next and how effectively a broadcaster can retain its audience across program changes.
A measure of how strongly a target group is represented in a medium compared to the total population. It is expressed as an index value that relates the reach or rating of the target group to the total population. Values above 100 indicate above-average representation, values below 100 indicate below-average [...]
The AGFS (Arbeitsgemeinschaft Fernsehwerbung Schweiz) aims to provide the Swiss TV market with tools that enable efficient and high-performance planning of TV advertising. This includes the TV advertising tool EvoAd, among others. Together with its partners Admeira, CH Media, Goldbach, and IGEM, the AGFS also promotes the Screenforce TV genre [...]
The media performance of multiple ad breaks is cumulative, meaning that a single booking results in spot broadcasts across multiple ad breaks. This enables higher advertising pressure and simplified planning.