NEXT>LEVEL
WEMF's proprietary data analysis tool for accessing WEMF studies, statistics, and databases, as well as additional third-party studies.
Net-net
The final invoiced amount for a media placement after deducting all discounts, special terms and the consultant commission (BK) from the gross amount. Net-net is the most effective metric for budget control, as it reflects the campaign’s actual costs without agency remuneration and price reductions.
Movesplit
The Movesplit provides a seamless transition from the format into the commercial. The advertising format adapts to the commercial and emphasizes the product's appeal.
Morning (Time slot)
Time slot in TV planning: from 06:00 to 11:59.
Measurement granularity
The level of measurement accuracy and degree of compression of measurement data. The measurement granularity of TV usage in Switzerland based on audio matching is one second. The standard granularity of Mediapulse TV Data for evaluation with the Instar Analytics software is also one second.
Media Type
The totality of all media advertising channels is divided into different types. The most important media categories include Radio, daily newspapers, magazines, TV, posters, and Online.
Media planning
Planning of media deployment taking qualitative and quantitative factors into account, tailored to the target group and advertising objectives.
Mediapulse AG
As an independent industry organization, Mediapulse is responsible for collecting data on the use of Radio and TV programs as well as Online services in Switzerland. This Data is considered the official currency and is used by broadcasters, content creators, publishers, the advertising industry, authorities, and researchers.
Media library
A media library is a digital service offered by TV or media providers where content such as programmes, films or features can be accessed at any time (on demand).
Media Focus
Media Focus Switzerland GmbH is a company that specializes in the neutral and independent measurement and analysis of advertising, media presence, and sponsorship. Among other things, it is responsible for recording the gross advertising volume in Switzerland.