PreSplit
Advertising format with exclusive placement directly before an ad block or after the program. The advertising is surrounded by a frame with editorial information.
PostSplit / Trailer Split
Advertising format with exclusive placement directly after an ad break or before the program. The advertising is surrounded by a frame with editorial information.
Panel
Individuals or households who are regularly surveyed on one or more topics, or whose consumption of certain services is regularly measured. Mediapulse maintains two panels. The Mediapulse Radio Data come from a population-representative individual panel, and the Mediapulse TV Data from a TV-audience-representative household panel. Panel participants are referred to [...]
Pause Ad
Static advertising material displayed when live programming, time-shifted TV usage, or recorded content is paused.
Overspill
Overspill refers to the receivability or use of a TV channel beyond its national borders (or core broadcast areas).
overnight +7
Term used in TV measurement: all viewing, including 7 x 24 hours after the initial broadcast.
Overnight
Term used in TV measurement: all viewing live and with a time delay of 60 seconds or more within the same TV day.
Opener
Sponsor element aired before the start of the sponsored Format ("Enjoy the show, brought to you by …").
On Air
Refers to the state or time when a program, segment, or commercial is broadcast live via a Radio or television station. More broadly, in media planning, the term also encompasses the entire period during which a campaign is active in electronic media (the so-called "on-air phase").
Night (Time slot)
Time slot in TV planning: from 02:00 to 05:59.