Advertising Expenditure in Switzerland

The survey conducted by WEMF on behalf of the Swiss Advertising Statistics Foundation provides information on the net amounts that advertisers have invested over the course of a year in the most important advertising media for the dissemination of their advertising messages (Net Advertising Expenditure). The categories recorded include Print, Television, Radio, Cinema, Out-of-Home advertising (incl. DOOH), Online, and other Advertising Formats. The survey is conducted annually according to the same rules, which ensures a high degree of temporal comparability of the Data.