The 8th Goldbach Advanced TV Study proves: Connected TV advertising reaches, convinces and activates

The Goldbach Group, Goldbach Austria and Goldvertise Media conducted their eighth DACH-wide study on Advanced TV in January 2025. The results once again confirm the relevance and increasing use of connected TV (CTV). The increasing acceptance and perception of advertising in this medium is particularly noteworthy. The marketers Goldbach [...]

By |2026-01-04T16:42:08+01:00April 8, 2025|Press release, Studies|
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