The 8th Goldbach Advanced TV Study proves: Connected TV advertising reaches, convinces and activates

The Goldbach Group, Goldbach Austria and Goldvertise Media conducted their eighth DACH-wide study on Advanced TV in January 2025. The results once again confirm the relevance and increasing use of connected TV (CTV). The increasing acceptance and perception of advertising in this medium is particularly noteworthy. The marketers Goldbach [...]

By |2026-01-04T16:42:08+01:00April 8, 2025|Press release, Studies|

Goldbach Media Study: Back is the Future – how TSV Enhances the TV Moment

Saturday evening television with the whole family, watching the latest episodes of a reality show with friends – TV is a social medium. And above all, it is indispensable for many. The current Goldbach Media study reveals what makes this special TV moment today. What makes Live TV and [...]

By |2025-10-22T22:40:06+02:00February 26, 2025|Studies|

Sunrise: ‘We would definitely always recommend a mix of linear TV advertising and replay ads.’

The telecommunications provider Sunrise booked Replay Ads for the first time in 2024 as part of the “Elevator” video campaign with Marco Odermatt and Roger Federer. The advertising material in time-shifted TV complemented the campaign channels of internet, social media and linear TV. Since Replay Ads have [...]

By |2025-12-22T09:19:56+01:00October 2, 2024|Best Cases|
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