Online Advertising

Targeted, Measurable, Interactive

Online Advertising that works: Reach your target group with us

Switzerland is digital. Whether at home on Smart TV, at work on the computer or on the go with a smartphone, your potential customers are just a click away. They search Online for new jobs, plan their vacations or stream the latest series. This is precisely where Online Advertising unleashes its full power. It combines the best of both worlds: enormous Reach across the entire digital ecosystem and the ability to precisely target your message. Thanks to precise targeting, you address exactly the people who are relevant to your brand. This way, you avoid wastage and ensure that your budget achieves maximum impact.

  • Pinpoint target group targeting: Reach your target group at the right time and in the right place thanks to intelligent, Data-based targeting and avoid wastage.

  • Maximum Reach & format variety: Benefit from our exclusive network of premium websites and apps and captivate your audience with creative Advertising formats – from Video to Display.

  • Full Transparency & Efficiency: Measure the success of your campaign in real-time with detailed reporting and flexibly optimize your budget for maximum ROI.

Display and Video advertising

Display & Video Ads – visually strong, without wastage. Your message has an impact where it matters most.

Advanced TV Advertising

Advanced TV combines classic TV with the possibilities of the digital world.

Gaming Ads

Gaming Ads connect your brand with a young, high-spending and loyal community.

Two people in the studio recording a podcast.

Digital Audio Advertising

Precise target group targeting directly in the ear: With digital audio Advertising, you can reach listeners at any moment.

Special Offer

Discover our current and limited-time offers and seize the opportunity to sustainably strengthen your brand.

  • Display,Video

    Sunshine Special

    Too bright to miss: 50% off all online bookings*

    11.06. - 31.08.26

    * Full terms and conditions in the factsheet

The right advertising format for every goal

Regardless of whether you want to achieve maximum visibility, targeted interaction or long-term brand building – our curated portfolio offers you the perfect Online solution for every Advertising campaign goal. Increase your digital presence now!

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Frequently Asked Questions about Online Advertising

What are the advantages of online advertising?2025-12-16T10:07:53+01:00
  • Reach: A large part of the Swiss population is online every day, which means that online advertising generates enormous Reach
  • Targeting: With online advertising, we can define exactly where, when and how the advertising message is played out
  • Flexibility: Online campaigns can be started and paused again in a very short time, and formats or subjects can be exchanged and optimized depending on performance
  • Exact performance record: Whether clicks, sales, visibility or time spent on the website – the direct advertising effect can be measured online
How long should an online campaign run?2025-12-16T10:07:24+01:00

There is no one-size-fits-all answer to this question, as the ideal duration is not a standard recipe, but depends on your specific goals, your target group and your message.

However, there are clear success factors and guidelines that you can use to achieve maximum impact.

These factors determine the ideal campaign duration:

  • Your campaign goals: Do you want to increase your brand awareness? Then longer, continuous campaigns often make sense. If it’s about a temporary sales promotion or the promotion of an event, a shorter, more intensive duration is the right choice.
  • Your target group: How quickly do you reach the desired target group and how many contacts are necessary until your message is anchored? A narrowly defined target group can often be reached more quickly than a very broad one.
  • The complexity of your message: A simple offer or an impulse purchase product can be successfully advertised in a short time. A product or service that requires explanation, on the other hand, needs more time to build trust and communicate the benefits.
  • Your budget: The budget has a direct influence on how much advertising pressure you can generate over what period of time. The aim is to find the optimal balance between duration and contact dose (frequency).
How is the success of online advertising measured?2025-12-16T10:07:01+01:00

The great advantage of digital advertising lies in its measurability. You don’t invest blindly, but can track and evaluate the success of your Display campaign based on clear key performance indicators (KPIs).

  • Impressions (Ad Impressions): This number indicates how often your advertising material was displayed on the screens of the target group.
  • Clicks: The number of users who actively clicked on your Advertising to learn more.
  • Click-Through-Rate (CTR): The click-through rate shows the ratio between impressions and clicks. It is an important indicator of how appealing your Advertising is to the target group.
  • Conversions: A conversion is a target action defined by you, for example a purchase, a subscription to the Newsletter or a download. It measures the direct contribution of your campaign to business success.
How do I avoid wasted ad spend?2025-12-16T10:06:15+01:00
  • Precise targeting based on user profiles and interests.
  • Ongoing analysis and optimization of the campaign.
  • Clear definition of the target group.
Why is online video advertising important?2025-12-16T10:05:47+01:00

In a world dominated by visual stimuli, online videos are no longer just an option, but a crucial component of any successful advertising strategy. They offer you the unique opportunity to convey your message emotionally and memorably through the combination of image, sound, and motion. With video advertising, you capture the attention of your target group, awaken needs, and create a lasting connection to your brand.

What are the advantages of Online Video Advertising?2025-12-16T10:05:08+01:00

The advantages for you at a glance:

  • High attention: Moving image content achieves significantly higher attention than static Advertising Formats.
  • Strong storytelling: Videos allow you to tell stories and authentically convey your brand values.
  • Precise targeting: You can precisely target your Video campaigns to the target groups relevant to you, thus minimizing wastage.
  • Measurable success: The performance of your Video Ads is measurable in detail, which enables you to continuously optimize.
How can I improve the performance of my Video ads?2025-12-16T10:04:53+01:00

Continuous optimization is the key to the success of your Video campaigns. With the right adjustments, you can maximize the impact of your ads and achieve your marketing goals even more efficiently.

Continuous optimization is the key to the success of your Video campaigns. With the right adjustments, you can maximize the impact of your ads and achieve your marketing goals even more efficiently.

  • Attention-grabbing start: The first few seconds are crucial. Captivate viewers from the start with a clear message or a surprising element.
  • Mobile First: Remember that many Videos are viewed on mobile devices. Optimize your content for vertical viewing and make sure it is understandable even without sound (e.g. through subtitles).
  • Clear Call-to-Action (CTA): Tell users what to do next. A clearly worded CTA at the end of your Video significantly increases the interaction rate.
  • A/B Testing: Test different versions of your Videos to find out which messages, images and calls to action resonate best with your target group.
  • Regular Analysis: Check the performance of your campaigns regularly and adjust your strategy based on the insights gained.
Can I show videos only to specific users?2025-12-16T10:25:22+01:00

Yes, absolutely. One of the biggest advantages of Online Video Advertising is the ability to precisely target your target group. Instead of advertising with a scattergun approach, you can show your videos exactly to the people who are interested in your products or services.

Goldbach offers you a variety of targeting options to precisely control your campaign. You can define your target group according to the following criteria:

  • Demographic characteristics: Age, gender, place of residence and other socio-demographic data.
  • Interests and behavior: Interests, purchasing intentions and Online behavior of the users.
  • Contextual Targeting: Display of your Advertising in thematically relevant environments.
  • Remarketing: Re-addressing people who have already interacted with your website or your content.
What is Online Display Advertising?2025-12-16T10:24:30+01:00

Imagine the internet as a giant stage. Online Display Advertising is your spotlight, showcasing your brand and messages in a large-scale and visually appealing way. It involves graphic advertising material – such as banners, images, or animations – that are placed on websites, in apps, and on social media platforms.

What are the advantages of online display advertising?2025-12-16T10:24:04+01:00
  • Reach and visibility: You reach a broad mass of potential customers in high-quality and relevant environments.
  • Creative scope: Visual formats offer you countless opportunities to present your brand creatively and in a way that attracts attention.
  • Increase brand awareness: Through the repeated presence of your advertising online, you sustainably anchor your brand in the awareness of the target group.
  • Activation of your target group: With one click, you direct interested parties directly to your website, your online shop or a specific landing page.

For a successful Online Advertising campaign

We support you in planning your Advertising campaign.

No matter what goals you are pursuing, we have the right Format for your campaign. Let us work together to find the ideal solution for you.

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