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©RTL Deutschland

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RTL

RTL is the leading German private broadcaster and stands for a wide variety of programs, first-class journalism and great emotions. The program ranges from shows, series & films to live sports, news and reality formats. RTL appeals to a broad audience and focuses on proximity, topicality and quality.

  • long-lasting program brands

  • Diverse entertainment

  • Reliable journalism

  • Inspiring sporting events

Age structure

Monthly HH income

Source: Mediapulse TV Data (TV Analytics), various target groups incl. guests, 2025, Mon-Sun 24h, gender distribution, age structure, TG-share-% (Rt), monthly gross HH income, all platforms, overnight +7.

Top10 Broadcasts

These 10 programs achieved the highest ratings on RTL last year.

FormatRt-T | Rt-mMA-% | Pda-% | MS-%Aff (Rt)
Ich bin ein Star 18 - holt mich hier raus!95.20016.5116
Bullyparade - Der Film75.70013.5143
Gute Zeiten, schlechte Zeiten71.00015.7117
Wer wird Millionär?65.00012.774
Das Sommerhaus der Stars - Kampf der Promipaare60.10014.5128
American Football: NFL live: Super Bowl 5959.90027.3134
Let's Dance59.10011.282
Fussball: Männer: FIFA WM 2026, Qualifikation55.10010.787
Exclusiv - Das Starmagazin55.10018.392
Ninja Warrior Germany - Die stärkste Show Deutschlands54.5009.6110

Source: Mediapulse TV Data (TV Analytics), people 15-59 incl. guests, 2025, Mon-Sun 24h, TG-share-% (Rt), MS-%, Aff (Rt), all platforms, overnight +7.

Ad Formats

Whether a classic TV Advertising spot or a special Advertising format – together we will find the ideal stage for your brand. Get inspired and discover the best Advertising opportunities.

Network
  • Icon of a CTV spot

    Ad bumper move / ID Spot

  • Icon of a CTV spot

    Basic and Reminder SingleSpot

  • Icon of a CTV spot

    Billboard sponsorship

  • Icon of a CTV spot

    Corner placement in the advertising block TV Spot

  • CutIn Horizontal

  • Fast Forward Ad

  • Indiv. Split / MoveSplit

  • Icon of a CTV spot

    Logomorphing / ID Spot

  • Pause Ad

  • PostSplit

  • PreSplit

  • SingleSplit

  • Icon of a CTV spot

    SingleSpot

  • Start Ad

  • Icon of a CTV spot

    TV spot

Woman with phone to ear in front of laptop.

For a successful TV advertising campaign

We support you in planning your advertising campaign

No matter what goals you are pursuing, we have the right Format for your campaign. Let us work together to find the ideal solution for you.