Pause Ad

Advertising when pausing live programming or time-shifted TV usage

  • Static Display advertising material

  • Displayed during the entire pause

  • Billing is based on a 100% completed view when the advertising material has been viewed for 3 seconds

  • Playout possible according to WEMF economic areas

  • Use of QR codes possible
    (Recommendation: Placement in the upper third of the advertising material)

Watch the Pause Ad in action

Technical specifications

Each spot must be delivered frame-accurately.
For spots longer than 60 seconds (from 61 seconds), please contact us in advance.

French channels
The entire spot content must be in French (voice-over or subtitles). Please note the French advertising guidelines.

Replay Ads
The Swiss advertising law applies to Replay Ads.

SPOT Delivery

Spots are delivered digitally via Spotupload or external platforms. Goldbach handles technical pre-checking, encoding and forwarding to the channels.

Delivery deadline: 10 working days before the first broadcast date.
Shortened delivery deadline: 5 working days – please check the document below.

Contact
+41 (0)44 914 91 91
[email protected]

Productions by Goldbach

Small budget? We can connect you with cost-effective production solutions through our partner network or offer you a quote from our creative department.

Delivery CutIn

Send the final CutIn to [email protected].
Delivery deadline: 10 working days before the first broadcast date.

Costs Linear TV | Replay Ads

CHF 140 each (excl. VAT), regardless of the effort required to encode the formats and the spot length.
Delivery viaSpotupload.com is subject to a fee!

External platforms

Cape.io
+49 89 380382 48
www.cape.io

XR Extreme Reach
+49 69 7191399 50
www.xr.global

Advertising guidelines Linear TV | Replay Ads

TV advertising guidelines create clear framework conditions for the placement of Advertising spots. They regulate content and ensure that campaigns meet both legal requirements and qualitative demands.

Social sector discount Linear TV | Replay Ads

A social sector discount is a discount that media providers or marketers grant on the regular tariff when Advertising is booked for socially relevant or non-profit purposes.

Price index Linear TV | Replay Ads

The price index determines how the costs of a spot change depending on the spot length: Shorter spots are more expensive, longer spots are calculated at the base price (index 100).

Corner placement surcharges Linear TV

The surcharge for first, second, third placement as well as third-last, second-last and last placement in the Advertising block is 20% on the gross media price. Corner placements can only be used on paid bookings.

Performance guarantee Linear TV

A performance guarantee in TV Advertising assures the Advertising customer the agreed Reach (e.g. GRPs); if it is not achieved due to fluctuating quotas, the marketer compensates for this with free replacement spots.

Available on these channels

Für eine erfolgreiche TV-Werbekampagne

Wir unterstützen dich bei der Planung deiner Werbekampagne

Egal, welche Ziele du verfolgst – wir haben das richtige Format für deine Kampagne. Melde dich direkt bei [email protected] oder deiner gewohnten Ansprechperson.