SWISS1

©SWISS1

Entertainment around the clock

SWISS1

SWISS1 is the nationwide entertainment channel with a 24h program for every audience. Whether comedy, reality or Swiss productions – the offer is diverse and close to the TV audience. In summer, the channel shows pure Swissness, in winter it convinces with the largest Christmas film program in Switzerland.

  • Swissness and wrestling

  • Reality and dating worldwide – Swiss1 connects hearts

  • Film highlights and cinema hits

  • Christmas program for the most wonderful time of the year

Age structure

Monthly HH income

Source: Mediapulse TV Data (TV Analytics), various target groups incl. guests, 2025, Mon-Sun 24h, gender distribution, age structure, TG-share-% (Rt), monthly gross HH income, all platforms, overnight +7.

Top10 Broadcasts

These 10 programs achieved the highest ratings on SWISS1 in the past year.

FormatRt-T | Rt-mMA-% | Pda-% | MS-%Aff (Rt)
Schicksalhafte Weihnachten27.1004.4107
Traummann fürs Weihnachtsfest gesucht25.0005.0127
R.E.D. - Älter. Härter. Besser.24.2005.2142
Drei Weihnachtsmänner und ein Baby22.6003.6115
Liebesbriefe zu Weihnachten22.4004.4111
MILF - Ferien mit Happy End22.3004.8105
Ein Weihnachtspulli zum verlieben21.8003.089
Freelance21.7003.7122
Mein Weihnachtsprinz - Die Liebe meines Lebens20.4003.279
Liebe im Schneesturm19.2003.895

Source: Mediapulse TV Data (TV Analytics), people 15-59 incl. guests, 2025, Mon-Sun 24h, TG-share-% (Rt), MS-%, Aff (Rt), all platforms, overnight +7.

Ad Formats

Whether a classic TV Advertising spot or a special Advertising format – together we will find the ideal stage for your brand. Get inspired and discover the best Advertising opportunities.

Network
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    Basic and Reminder SingleSpot

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    Billboard sponsorship

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    Corner placement in the advertising block TV Spot

  • CutIn Horizontal

  • PostSplit

  • PreSplit

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    TV spot

Woman with phone to ear in front of laptop.

For a successful TV advertising campaign

We support you in planning your advertising campaign

No matter what goals you are pursuing, we have the right Format for your campaign. Let us work together to find the ideal solution for you.