SWISS1

©SWISS1

Swissness and 24h Entertainment

SWISS1

SWISS1 is the nationwide entertainment channel with 24h programming for every audience. Whether comedy, reality, or Swiss productions – the offering is diverse and appeals to a broad TV audience. In summer, the channel showcases pure Swissness. In winter, it features Switzerland’s largest Christmas movie program.

  • Swiss original production “Schwingen”

  • Swiss original production “Swiss Comedy Awards”

  • Daily Film Highlights

  • The largest Christmas movie program on Free TV

Age structure

Monthly HH income

Source: Mediapulse TV Data (TV Analytics), various target groups incl. guests, 2025, Mon-Sun 24h, gender distribution, age structure, TG-share-% (Rt), monthly gross HH income, all platforms, overnight +7.

Top10 Broadcasts

These 10 programs achieved the highest ratings on SWISS1 in the past year.

FormatRt-T | Rt-mMA-% | Pda-% | MS-%Aff (Rt)
Schicksalhafte Weihnachten27.1004.4107
Traummann fürs Weihnachtsfest gesucht25.0005.0127
R.E.D. - Älter. Härter. Besser.24.2005.2142
Drei Weihnachtsmänner und ein Baby22.6003.6115
Liebesbriefe zu Weihnachten22.4004.4111
MILF - Ferien mit Happy End22.3004.8105
Ein Weihnachtspulli zum verlieben21.8003.089
Freelance21.7003.7122
Mein Weihnachtsprinz - Die Liebe meines Lebens20.4003.279
Liebe im Schneesturm19.2003.895

Source: Mediapulse TV Data (TV Analytics), people 15-59 incl. guests, 2025, Mon-Sun 24h, TG-share-% (Rt), MS-%, Aff (Rt), all platforms, overnight +7.

Ad Formats

Whether a classic TV Advertising spot or a special Advertising format – together we will find the ideal stage for your brand. Get inspired and discover the best Advertising opportunities.

Network
  • Icon of a CTV spot

    Basic and Reminder SingleSpot

  • Icon of a CTV spot

    Billboard sponsorship

  • Icon of a CTV spot

    Corner placement in the advertising block TV Spot

  • CutIn Horizontal

  • PostSplit

  • PreSplit

  • Icon of a CTV spot

    TV spot

Für eine erfolgreiche TV-Werbekampagne

Wir unterstützen dich bei der Planung deiner Werbekampagne

Egal, welche Ziele du verfolgst – wir haben das richtige Format für deine Kampagne. Lass uns gemeinsam die ideale Lösung für dich finden.