Archive: GoldbachManufaktur
Goldbach Group AG is selling its German company Splicky GmbH to the Danish company Adform, a global provider of ad tech solutions.
OneDSP brings Swiss publishers together to achieve greater transparency, quality, and Data sovereignty in programmatic Advertising.
As part of the focus on the core business, Goldbach is making further structural adjustments.
In an interview with persönlich, Goldbach CEO Christoph Marty talks openly about challenges and opportunities (Christian Beck, persönlich online, 02.09.2025)
Retail media opens up new sources of revenue for Swiss retailers. Marc Meghji from Goldbach Audience tells us in an interview how to get started easily.
Why is Advertising in the Goldbach Video Network (GVN) worthwhile? The ninth study on video site usage data provides compelling arguments.
Expanding the audio network to include Energy's Digital Audio inventory provides advertisers with additional reach opportunities.
Since the SRG's FM switch-off at the end of 2024, private Radio stations have recorded significant gains in reach.
Swiss Radioworld includes the podcast offering from Seven.One in its portfolio. At the same time, the pre-roll inventory is offered at a more favorable CPM.
IKEA has been using audio for a long time with Swiss Radioworld - with measurable success. We spoke to those responsible on the customer side.