Radio connects – and we celebrate it

At today's Radio Night, numerous representatives from agencies, advertisers and broadcasters met at the Carlton in Zurich to celebrate the versatile and high-reach medium and to highlight both their passion and the relevance of Radio in the digital age. Zurich, August 27, 2025 – The traditional event has been [...]

By |2025-12-18T10:22:55+01:00August 28, 2025|Press release|

Swiss Radioworld expands podcast network with the portfolio

The national audio marketer Swiss Radioworld is adding Seven.One's podcast offering to its own portfolio and will be the exclusive marketer in Switzerland. At the same time, the pre-roll inventory is offered at a more favorable CPM. Küsnacht, December 10, 2024 – The audio Advertising intermediary Swiss Radioworld is [...]

By |2025-12-18T10:25:57+01:00December 10, 2024|Press release|

Incremental Advertising Impact: How Digital Audio complements and enhances Radio

Since the Digital Audio Study 2023 at the latest we know: Digital Audio delivers. Advertising on this channel is credible, activates, and contributes to brand popularity. And it sticks in people's minds, as the study figures show. To deepen the understanding of the effects of audio advertising, we accompanied [...]

By |2025-12-18T10:27:41+01:00November 5, 2024|Studies|

IKEA: “We rely on radio for almost every campaign”

From left: Michael Diehr, Senior Communication Manager EssenceMediacom; Lukas Maximilian Dittmer, Integrated Media Manager IKEA Switzerland IKEA has been using audio advertising for some time to promote products, special offers or individual stores. Many people are familiar with the commercials spoken with the unmistakable Swedish accent. In 2023, IKEA [...]

By |2025-11-11T16:46:31+01:00September 11, 2024|Best Cases, Interview|

Goldbach launches regional Digital Audio Advertising

By integrating Digital Audio into Goldbach Regional's booking tool, companies Advertising regionally are offered new opportunities for Advertising on web radios and music streaming platforms. Küsnacht, May 27, 2024 – Goldbach is expanding booking options for regional Advertising by integrating the most important web radios and music streaming providers [...]

By |2025-12-18T10:40:14+01:00May 27, 2024|Press release|

Game on! Swiss Radioworld brings In-Game Digital Audio Advertising to Switzerland

With the new cooperation between Swiss Radioworld and the British start-up Audiomob, advertisers in Switzerland have the opportunity to reach gamers on their mobile phones with Audio Ads for the first time. The In-Game Digital Audio Advertising takes place without interrupting the game. Zurich, March 13, 2023 – Radio [...]

By |2025-12-16T17:36:45+01:00March 9, 2023|Press release|
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