The interactive Poster Safari with Zurich Design Weeks and Goldbach Neo enters its next round From September 17 to 29, 2026, Poster Safari by ALP Atelier Landolt Pfister will once again transform public spaces into a gallery for contemporary poster design as part of Zurich Design Weeks. As part [...]
The specialist for Radio and Digital Audio advertising, Swiss Radioworld, will operate from September 1, 2026, under the name Goldbach Audio. With the new name, the company is responding to the evolving audio market and simultaneously moving closer to the Goldbach brand. Küsnacht, September 1, 2026 – Digital distribution [...]
Once again this year, numerous representatives from the worlds of music, media, and advertising accepted the invitation to Radio Night to celebrate the diversity and significance of audio together. Radio Night has long been an integral part of the industry calendar, representing personal encounters, inspiring conversations, and valuable exchange [...]
"Why we are now focusing on local trust." In a fragmented advertising market, the Swiss audio landscape, with its deeply rooted radio stations and local podcasts, offers a unique "home advantage" with local anchoring. With our new Swiss Audio Network, we bundle the power of regional web radio and [...]
Game-Type Targeting Game-Type Targeting With Game-Type Targeting at Goldbach, you can address gamers precisely in their preferred world. Thanks to precise segmentation by Game-Types, you ensure that your Ads perfectly match the gameplay and the mood of [...]
Podcast Contextual Targeting Podcast Contextual Targeting Podcast Contextual Targeting enables us to place your message even more precisely in the appropriate environment. By using AI-supported speech processing, each podcast episode is automatically classified into IAB categories and keywords. [...]
Podcast Topic Targeting Podcast Topic Targeting Would you like to reach your target group at a moment of peak attention? With Podcast Topic Targeting at Goldbach, you can play your Advertising exactly where interest is greatest. Instead [...]
Behavioral Targeting Behavioral Targeting Instead of relying on purely socio-demographic data, we analyze the actual surfing and consumption behavior of your potential customers. This allows us to place your Ads precisely when users show a corresponding intention [...]
Sociodemographic Targeting Sociodemographic Targeting: Precisely reach your listeners With Goldbach's sociodemographic targeting, you only address those people who really matter in the audio world. Do you want to reach your target group precisely by age, gender, or [...]
Audio Ads Shake Me How do ShakeMe Ads work? ShakeMe is an interactive audio format that actively involves listeners. By simply shaking the smartphone, the seamless transition from audio advertising to a digital platform is enabled, without any tapping or unlocking of the device. For example, the [...]
