GAMING

Let's play - and grow together!

Gaming is no longer a niche topic - it is mainstream, part of everyday culture and an integral part of modern media use. From quick games on smartphones to immersive AAA experiences on PCs: people of all ages, genders and backgrounds are gamers today.

As a marketer in the gaming sector, we connect brands with your target group - where they are active, attentive and open to new experiences: in games. With access to over 30,000 games, tailor-made advertising formats and a brand-safe environment, we offer unique advertising experiences - embedded in a world that inspires and connects people.

Whether mobile, console or PC, whether kids or Gen Z - we know when, how and where gaming works. Use our technology, our reach and our expertise to anchor your brand in the digital lives of your target groups.

User structure

Source: GWI 2024

Age: 10-17
94%
Age: 18-24
91%
Age: 25-34
84%
Age: 35-49
75%
Age: 50-64
57%
Age: 65+
43%
WOMEN
51%
MEN
53%

Advantages of gaming advertising

  • Games accompany everyday life - whether waking up in the morning, commuting or relaxing in the evening.
  • Mobile gaming is mainstream, with 68% of gamers playing on the move.
  • Gaming creates emotional attachment through fun, success and escapism.
  • Users find advertising in the gaming environment less annoying.
  • "Halo effect": Advertising benefits from the positive mood of the game environment.
  • Advertising is embedded in the gameplay - naturally, unobtrusively, effectively.
  • Detailed targeting options according to age, gender, interests, platform and much more.
  • Strong reach also in Austria with over 4.2 million WAU.
  • No environment for hate speech, politics or fake news.