GAMING
Gaming is no longer a niche topic - it is mainstream, part of everyday culture and an integral part of modern media use. From quick games on smartphones to immersive AAA experiences on PCs: people of all ages, genders and backgrounds are gamers today.
As a marketer in the gaming sector, we connect brands with your target group - where they are active, attentive and open to new experiences: in games. With access to over 21,000 games, tailor-made advertising formats and a brand-safe environment, we offer unique advertising experiences - embedded in a world that inspires and connects people.
Whether mobile, console or PC, whether kids or Gen Z - we know when, how and where gaming works. Use our technology, our reach and our expertise to anchor your brand in your target groups' everyday digital lives.
User structure
Source: GWI 2024
Advantages of gaming advertising
- Games accompany everyday life - whether waking up in the morning, commuting or relaxing in the evening.
- Mobile gaming is mainstream, with 68% of gamers playing on the move.
- Gaming creates emotional attachment through fun, success and escapism.
- Users find advertising in the gaming environment less annoying.
- "Halo effect": Advertising benefits from the positive mood of the game environment.
- Advertising is embedded in the gameplay - naturally, unobtrusively, effectively.
- Detailed targeting options according to age, gender, interests, platform and much more.
- Strong reach also in Austria with over 4.2 million WAU.
- No environment for hate speech, politics or fake news.
- Our Azerion Kids Solution makes it possible to address the young target group without collecting or using personal data.