Our solutions for effective gaming advertising
Whether directly in the game or around the gaming experience - with our two product worlds In-Game and Around the Game, you can place your brand where attention, emotion and engagement meet. Maximum impact - without any disruption.
In-GAME
In-game advertising places advertisements directly in the active gameplay - seamlessly integrated without disrupting the flow of the game. The brand message is organically embedded in the virtual environment, e.g. as a billboard, banner or digital poster. With in-game display, in-game video and in-game audio, we have three effective advertising formats.
In-game display
Ads are naturally embedded in the gameplay without disrupting the flow of the game. Brands can address their target groups where they are active and engaged - directly in the game.
ADVERTISING OPPORTUNITIES:
- Advertising formats: 300x250, 300x600, 320x50, 320x480 and many more
- Booking options: CPM basis
- Tracking options: Impressions
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Around the game
Around the game formats place advertising in the immediate vicinity of the gaming experience, e.g. before, after or between game phases. They reach gamers precisely at the moments when they are paying attention, without disrupting the flow of the game. With Rewarded Video, we have an effective advertising format.
Rewarded Video
Players can unlock new levels, extras or lives by watching a commercial and continue playing directly. Flexible placement in the game (preroll, midroll, postroll). Positive user experience: The advertisement is perceived as added value - players benefit immediately and remain motivated in the game.
ADVERTISING OPPORTUNITIES:
- Advertising format: Ratio 16:9 (VAST 2.0)
- Video length: recommended 15 seconds (max. 30 seconds)
- Booking options: CPM basis
- Tracking options: Impressions, VTR, Quartiles
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