Our Digital AUdio products
We bring your brand to your target group - with our products: Webradio & Streaming, Podcast & InGame.
WEBRADIO & STREAMING
Reach your target group exactly where they enjoy music, podcasts and live streams! With web radio and streaming advertising, you benefit from high reach, precise targeting and attention-grabbing advertising formats. Whether on the move, at home or in the office - your message will be heard.
PODCAST
Podcasts are at the cutting edge - and an ideal advertising environment. Listeners are fully focused on the audio content, which makes advertising particularly effective. Use this advantage for your campaign and reach your target group according to their interests - with minimal wastage.
AUDIO INGAME
Discover the power of audio in-game advertising: Reach new listeners in a positive environment with high engagement. Our audio advertising strengthens brand awareness and creates strong bonds. Whether gaming parents, students on their way to university or commuters on their way to work - gaming is everywhere! Our entire in-game inventory is companion banner-capable and offers above-average click rates.
User structure
Source: Online Audio Monitor Austria 2024, Ipsos, RTR, (n=4,000)
Advertising formats
Your campaign runs as a PreStream spot and also as an InStream spot.
PRE-STREAM AUDIOSPOT
Pre-stream audio ads are spots that are delivered immediately before the start of an audio stream. They are a maximum of 30 seconds long, whereby we recommend a length of 15 to 20 seconds. Only one pre-stream audio ad is used per stream start. This unique position before the start of the stream gives your advertising message a special exclusivity and awareness.
IN-STREAM AUDIOSPOT
In-stream audio ads are spots that are placed in the running audio stream. They are usually up to 30 seconds long. In-stream audio ads are placed directly in the editorial environment of the current program in advertising blocks.
COMPANION BANNER
There is the option of playing pre- and in-stream audio spots paired with companion banners. Users can be addressed directly and made aware of offers or specials. While the spot runs as audio before the start or during the stream, your banner is displayed in parallel. This gives you unlimited attention. With one click, users can get more information, find stores or download coupons, for example.