The well-known file hosting service WeTransfer reaches 680,000 unique users per month in Austria and is considered the pioneer of full-screen advertising. Creative ads are displayed in full-screen mode to ensure maximum visibility and real engagement without distractions. According to a Lumen survey of 700 users, the ads on WeTransfer attract up to 3 times more attention than a 30-second TV commercial, 5 times more attention than a non-skippable YouTube ad and 30 times more attention than an Instagram in-feed ad.