Together with partners IDOOH, Ströer and WallDecaux, Goldbach hosted the DOOH Club Lounge at OMR 2023!
The DOOH Club Lounge at OMR 2023
Here you can find all pictures and videos of the DOOH Club Lounge at the OMR Festival on May 9 and 10, 2023.
Under the motto "Welcome to the urban jungle", the Institute for Digital Out of Home Media (IDOOH), Goldbach, Ströer and WallDecaux welcomed OMR visitors to their "DOOH Club Lounge".
Four panels took place on each of the two days, providing a deep dive into digital outdoor advertising. Visitors were able to learn everything about the exciting status quo of the latest digital rock star DOOH - from strategy and media mix to creativity, programmatic, data and green media. Primarily due to its high efficiency and reach, digital out-of-home advertising presents itself as the lowest-emission mass medium with the lowest CO2 emissions, making the genre significantly more important in times of CO2-optimized campaigns.