Goldbach markets CityBreeze: First campaign with RECUP
Goldbach is now marketing four LED screens with moss filters in Leipzig's Allee-Center.The special feature: Real moss filters the air and the steles in the Allee-Center are powered by green electricity.
How advertisers can address even hard-to-reach target groups
In times of an ever more finely granulating digital target group approach, there are still: hard-to-reach target groups such as "cord cutters" in the TV sector or complete advertising refusers.
Goldbach secures exclusive marketing of TotalEnergies service station media network
Goldbach secures exclusive marketing of TotalEnergies service station media network.
Horizont interview on the turning point in TV marketing
Connected TV is the topic of the day. Study after study extols the potential of digital TV, and users have also acquired a taste for it.
Goldbach markets LG ads in the DACH region
Goldbach markets Connected TV Ads on LG Smart TVs in Germany, Austria and Switzerland, extending the successful partnership since 2020.
DOOH Case: How a French Fries Shop profits from Digital out of Home
As a mass medium becomes more granular, it's the small cases that show the expanded possibilities.