Media Relations

Are you a journalist with questions about Goldbach? Are you researching the topic of media marketing or would you like an interview? Please contact [email protected], we look forward to hearing from you.

Media releases

Below you will find our latest press releases:

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Letter to my younger self: Frank Möbius

In a letter to themselves, well-known marketing minds look back. Today: Frank Möbius, Managing Director at Goldbach. He writes about Beverly Hills and the fascination for technology.

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END OF CTV GROWTH NOT YET IN SIGHT

In recent years, video consumption has undergone significant changes, as demonstrated by the 7th edition of the Advanced TV Study. Learn more about this in the interview with Mario Neumann!

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How popular Connected TV is

Goldbach's Advanced TV Study shows a high level of acceptance for TV offerings with digital applications. Get an overview of the most important findings in the m&k interview.

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The Goldbach Advanced TV Study makes it clear: Advertising on Connected TV is becoming increasingly effective

Goldbach conducted the 7th DACH-wide Advanced TV Study in January 2024. High CTV awareness and usage, as well as increasing advertising perception, make the medium attractive for advertisers.

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Goldbach is continuing the expansion of its Connected TV portfolio

Goldbach is continuing the expansion of its Connected TV portfolio and is now marketing the inventory of Titan OS as well as the inventory of CTV publishers Motorvision, LooLoo Kids and Scooore.

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The transformation of TV: How CTV is transforming advertising

Compared to traditional, linear television advertising, connected TV (CTV) offers completely new opportunities to exploit the potential of digital advertising. Find out more in the guest article!

News & Insights

Would you like to browse through our articles on the topics of opinions, knowledge, trends and cases? Then visit our News & Insights.

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Frank Möbius, Managing Director