New round of the DOOH Creative Challenge 2024
The German creative scene now has the chance to submit their most innovative DOOH campaigns to the DOOH Creative Challenge 2024. Claudia Zayer from Goldbach DOOH GmbH is a member of the jury.
How the CTV home screen becomes a discovery hub
Digital TV advertising has come a long way compared to traditional TV advertising. Marketers should pay particular attention to the home screen on CTV devices.
Goldbach Germany Managing Director Robert Stahl dies after long illness
The Managing Director of advertising marketer Goldbach Germany GmbH Robert Stahl died on October 13 at the age of 63 after a long, serious illness.
Five reasons for Programmatic Digital-out-of-Home
In the last few years, DOOH has become a real reach medium. If you want to exploit the full potential of this medium, you need a programmatic campaign set-up.
Which KPIs are relevant to measure CTV campaigns?
The penetration and popularity of Connected TV continues to grow rapidly. The question arises: which KPIs are used to measure CTV campaigns? Learn about all the KPIs in CTV here.
How CTV can be integrated into online marketing campaigns
Advertising on connected TV (CTV) is now increasingly integrated into the media mix. Here are five things advertisers should know about integrating CTV into their campaign.