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Why Goldbach, Ströer and DMI founded IDOOH: The W&V interview - Duplicate
The digital out-of-home industry is founding an association apart from the FAW: IDOOH. W&V spoke to the founding members about their goals and why they need their own association.
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Goldbach markets LG ads in the DACH region
Goldbach markets Connected TV Ads on LG Smart TVs in Germany, Austria and Switzerland, extending the successful partnership since 2020.
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TV quo vadis - Interactive ad formats in a hybrid TV world - Duplicate - Duplicate
Mario Neumann, Unit Director Advanced TV, sheds light on advertising opportunities through Smart TV Ads in his guest article on Adzine.
![Mario Neumann.jpg]()
TV quo vadis - Interactive ad formats in a hybrid TV world - Duplicate
Mario Neumann, Unit Director Advanced TV, sheds light on advertising opportunities through Smart TV Ads in his guest article on Adzine.
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The 5th Goldbach Advanced TV Study once again proves: High acceptance of Connected TV
Goldbach conducted its Advanced TV study in the DACH region for the fifth time.
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Goldbach expands programmatic DOOH portfolio with billboards
Goldbach is offering billboards for exclusive programmatic marketing in eight German cities for the first time. Goldbach obtained the inventory from digital signage provider EyeScreens Vertriebs GmbH.
