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Goldbach is continuing the expansion of its Connected TV portfolio
Goldbach is continuing the expansion of its Connected TV portfolio and is now marketing the inventory of Titan OS as well as the inventory of CTV publishers Motorvision, LooLoo Kids and Scooore.
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The transformation of TV: How CTV is transforming advertising
Compared to traditional, linear television advertising, connected TV (CTV) offers completely new opportunities to exploit the potential of digital advertising. Find out more in the guest article!
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International Women's Day 2024
To mark International Women's Day on March 8, W&V asked 16 women in management positions for their views on equal rights and the role of women in the marketing industry.
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How AI is becoming the superpower of programmatic advertising
Artificial intelligence has been used in programmatic advertising for years. But it will take on even more functions in the future. An assessment by Mario Neumann.
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Trend 2024: Merging CTV advertising in online marketing
Mario Neumann, Director Business Development at Goldbach, expects an increased link between connected TV advertising and online marketing in 2024.
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Goldbach is strengthening its long-standing partnership with Magnite
The technology-driven marketer Goldbach is strengthening its long-standing partnership with Magnite by integrating the Magnite streaming sell-side platform and the SpringServe ad server.