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Claudia Zayer in private on MEEDIA
What do industry personalities actually do after work? MEEDIA asked Claudia Zayer, Managing Director Goldbach DOOH.
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Targeting on CTV: Matching through content and context
The digitalization of television is dramatically expanding the possibilities for addressing target groups on TV. Contextual targeting plays a major role here - a guest article by Mario Neumann.
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W&V interview: CTV combines the advantages of classic TV and online video
What are the main factors behind CTV's strong growth in the advertising sector? Mario Neumann, Director Business Development, knows the answers. An interview with W&V.
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Frank Möbius in a private interview
What do media personalities actually do after work? What do they like to spend money on and are they into Netflix or fitness? Here are the answers from Frank Möbius.
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Letter to my younger self: Frank Möbius
In a letter to themselves, well-known marketing minds look back. Today: Frank Möbius, Managing Director at Goldbach. He writes about Beverly Hills and the fascination for technology.
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END OF CTV GROWTH NOT YET IN SIGHT
In recent years, video consumption has undergone significant changes, as demonstrated by the 7th edition of the Advanced TV Study. Learn more about this in the interview with Mario Neumann!