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Goldbach markets SPIEGEL Geschichte and CURIOSITY Channel
Goldbach is further expanding its TV portfolio and will take over the linear and non-linear marketing of the TV channels SPIEGEL Geschichte & CURIOSITY Channel in Germany from July 2023.
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Programmatic as the gold standard for digital advertising?
For programmatic to establish itself as the gold standard for digital advertising, digital channels must be consistently integrated into the programmatic ecosystem. An article by ADZINE.
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Is CTV growing out of its infancy?
Hardly any other topic is currently as present as Connected TV and the associated opportunities for the advertising industry. ADZINE spoke with Mario Neumann about the results of the study.
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IDOOH: "We are still the new kids at the party"
After a good year and a half, the top management of the DOOH association IDOOH is taking stock, and it's something to be proud of: enormous reach, interested advertising customers, experienced new members.
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6. Goldbach Advanced TV Study 2023 - Connected TV is being used more and more intensively
For the sixth time, Goldbach conducted its annual DACH study on the use and spread of Connected TV. Connected TV continues to enjoy very high awareness.
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24.03.2023
Press
Out of Home
Smart TV
How DOOH and CTV are changing regional advertising
The major advertising and marketing trends do not stop at regional advertising. Digital out-of-home (DOOH) and Connected TV (CTV) are opening up new opportunities for advertisers.
