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Frank Möbius in a private interview
What do media personalities actually do after work? What do they like to spend money on and are they into Netflix or fitness? Here are the answers from Frank Möbius.
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Letter to my younger self: Frank Möbius
In a letter to themselves, well-known marketing minds look back. Today: Frank Möbius, Managing Director at Goldbach. He writes about Beverly Hills and the fascination for technology.
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END OF CTV GROWTH NOT YET IN SIGHT
In recent years, video consumption has undergone significant changes, as demonstrated by the 7th edition of the Advanced TV Study. Learn more about this in the interview with Mario Neumann!
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How popular Connected TV is
Goldbach's Advanced TV Study shows a high level of acceptance for TV offerings with digital applications. Get an overview of the most important findings in the m&k interview.
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The Goldbach Advanced TV Study makes it clear: Advertising on Connected TV is becoming increasingly effective
Goldbach conducted the 7th DACH-wide Advanced TV Study in January 2024. High CTV awareness and usage, as well as increasing advertising perception, make the medium attractive for advertisers.
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Goldbach is continuing the expansion of its Connected TV portfolio
Goldbach is continuing the expansion of its Connected TV portfolio and is now marketing the inventory of Titan OS as well as the inventory of CTV publishers Motorvision, LooLoo Kids and Scooore.