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Moving image advertising are advertising formats that are created in the form of videos or animations. Moving image advertising is particularly attention-grabbing, as movements and sounds particularly strengthen the attention of viewers. Advertising that is animated or in video formats can have a wide variety of goals. Some advertisements are purely for informational purposes, while others are intended to promote products or brand image.

Moving image advertising is often considered one of the most effective forms of advertising, as it is more appealing to viewers and can thus hold their attention.

Advertising helps brands communicate their products/services to their target groups. 

Above all, brand awareness counts as one of the biggest arguments. Through advertising, companies can reach people and convey their brand message. In the best case, brands become better known and gain more customers. 

Likewise, if you want to reach your target audience more easily, you should advertise. Companies naturally want to advertise exactly where their target group is disproportionately available. Nowadays, technology is becoming so advanced that data and technology are taking over the playout of advertising. This is called programmatic advertising. 

Of course, advertising also helps to increase sales. If you place ads, you hopefully reach new potential customers, who in turn provide potential sales. 

A final and also great benefit of advertising is brand loyalty to its target group. Advertising can help customers build an emotional connection to the brand. Brand messages do a lot here to gain the customer's trust!

Advertising is usually booked with a so-called CPM, cost-per-mille. This price indicates how much 1,000 contacts cost. The prices can vary depending on the time, day of the week or vacation period. If you book advertising programmatically, then the prices vary, because on the basis of different booking options, a customer can set their own parameters.

More information about programmatic booking you can find here!

If you want to advertise, then you can choose between many different advertising formats and advertising platforms. Each media genre has its advantages and disadvantages, but it is basically decide what is the goal and target audience of advertising. 

TV advertising is still known as a good advertising medium. Above all, the environment in which the advertising is placed is of great importance. Many TV channels have focused on a thematic world, such channels are called Special Interest TV channels. These TV channels have specialized in topics in order to reach a top target group. Advertising in such environments is particularly effective, as the target group is already entertained in the thematic environment. More information about Special Interest TV here!

Digital out of Home (DOOH), is known as a mass medium. Outdoor advertising has a particularly strong impact, as advertising messages are perfectly conveyed through large and impressive screens. In DOOH, programmatic bookings are possible in order to play out advertising to the optimal target group. 

Advertising in the online sector is a great advantage for advertisers. Above all, targeting is particularly strong, as brands can describe their target groups perfectly and thus only people who have been specified by the brand are shown the advertising. Programmatic bookings are also possible here, thereby reducing the advertising budget for advertisers.

Advanced TV or Connected TV is a younger media genre. A variety of targeting options help advertisers to play out their advertising in the best possible way.

Programmatic advertising is the automated buying and selling of digital advertising space. To be more precise, it involves the automated and ideally data-driven targeting of advertising media contact opportunities.

Programmatic advertising enables a high degree of flexibility, efficiency and minimizes wastage. The relevance of the message increases and the individual campaign success can be increased as a result. These effects can be maximized through the intelligent use of data.

You can find more information about Programmatic Advertising here!

Cross-media advertising campaigns are very helpful for advertisers. In this way, the customer reaches the target group not only via one media type, but via several. This naturally increases brand awareness through multiple playout. For further questions and offers, please contact our experts!