6. Advanced TV Study 2023

Here you can download the Advanced TV Study 2023!

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Goldbach explainer videos

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Targeting in Advanced TV

In Advanced TV, advertising can be played out according to various socio-demographic, contextual and technical targeting characteristics on the basis of usage behavior and partly through first-party data. Especially the target group of 'heavy streamers' and so-called 'cord cutters' are very interesting, because they can hardly be reached via conventional TV reception channels and spend a lot of time in front of the Connected TV device.

But the advertising can also be played out contextually depending on the user's favorite content. In this way, for example, fans of sports, music, comedy, gaming or sci-fi content can be addressed individually.

In addition, it can play a role for advertisers whether users tend to use subscription streaming services or ad-based streaming content, because the latter are used to advertising, which can be an indication of advertising acceptance. These groups can also be specifically addressed.

More information about targeting and how programmatic campaigns work can be found here.

Options

  • Geo-targeting
  • Time Targeting
  • Frequency Capping

Genre & Audience Affinities

  • Lifestyle & Food
  • Sports & Outdoor
  • Movie & Entertainment
  • Family
  • Gamer

Overview of our targeting options

Geo-
Targeting
Time-
Targeting
Sprachen-
Targeting
Connected
Devices
TV EventTV Typ3rd Party
Targeting
TV Reach
Extension
lineares
Sehverhalten
Gaming
Vorlieben
Heavy & Medium
Straming App
Nutzer
Frequency
Capping
CTV SpotsXXX

Genre & Audience Affinities

Lifestyle &
Food
Sport &
Outdoor
Movie &
Entertainment
FamilieHeavy
Streamer
GamerInkrementelle
Reichweite
Custom
CTV SpotsXXXXX

We will be happy to advise you!

huberthattowski-2_tablet_3-2.jpg
Hubert Hattowski
Unit Director Online Video & CTV
Goldbach Germany GmbH - Unterföhring
Show phone number
Goldbach Germany GmbH
Unterföhring
Bookable as speaker
Languages: 
German
English
Polish
MA Foto_Nenad.jpg
Nenad Ristic
Senior Sales & Consulting Online Video & CTV
Goldbach Germany GmbH - Unterföhring
Show phone number
Goldbach Germany GmbH
Unterföhring
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Philipp Sonder
Sales & Consulting Online Video & CTV
Goldbach Germany GmbH - Unterföhring
Show phone number
Goldbach Germany GmbH
Unterföhring
Isabel Final.jpg
Isabel Kögel
Publisher Manager CTV
Goldbach Germany GmbH - Unterföhring
Show phone number
Goldbach Germany GmbH
Unterföhring

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