Responsibility with Passion

Our corporate culture is characterized by professional standards and fundamental ethical values, which guide our decisions and actions. We work in a dialog- and cooperation-oriented corporate culture, handle our resources sustainably and attach great importance to learning, growing, loyalty and honesty. This sense of corporate responsibility, both internally and externally, is reflected in our social, economic and ecological commitments.


Vision and mission statement

Passionate Goldbach is an expert and neutral aggregator of cross-media advertising inventory in a digital world. We provide the necessary infrastructure that enables brands to achieve their communication goals. Advertising customers are the focus of our actions. Through a customer-centric, programmatic and cross-media platform, we provide easy access to advertising inventory across all media genres in the DACH region for national and regional clients. Through convergent performance metrics that can be measured in real time, we enable automated and data-driven targeting of advertising content as well as optimized advertising contacts with the desired target group. We offer proprietary, cross-channel advertising formats and guarantee a secure brand environment. We are always clear about the ownership and usage rights of the data used. For direct clients, we offer customized performance marketing solutions.

For partners and clients, we offer a full service for advertising monetization of their products. We integrate them into our platform, our cross-media offering and our exclusive cross-channel products. We harness their data to enable revenue-maximizing and automated sales of their advertising inventory.

We achieve long-term relevance in a dynamically changing market environment through media synchronization, data expertise, customer proximity, exclusive mandates, and by making our service available to every customer group. To secure these prerequisites for our business model, we are ready to act, invest in technology and know-how, enter into partnerships for sales and technology, shape market standards and inspire passionate and motivated talent for our business. We operate in a dialog and collaboration-oriented corporate culture, manage our resources sustainably, and place a high value on learning, growing, loyalty, and honesty. In addition, we share the core beliefs of our shareholders and exclusive partners and participate in their strategy. Always focused on the needs of advertisers, we are always agile and on the pulse of the times to reinvent our business model.


Successful together - Goldbach as a responsible employer

Our greatest asset and the decisive success factor are qualified and motivated employees. We believe in equal rights for all employees and in an open and respectful working environment in which everyone can realize their full potential. We compensate equal effort regardless of gender, provided that the contribution to performance, experience and success also correspond. We have already been awarded the Kununu "Top Company" and "Open Company" seals of approval for the responsible treatment of our employees.

We offer our employees attractive employment conditions. These include market-, performance- and success-oriented compensation, flexible working hours, five weeks' vacation with the option of seven weeks (plus a day off on their birthday), modern social benefits and ergonomic workplaces.

In order to continuously develop the quality of our service and consulting and to optimally adapt to changing market situations and customer needs, we offer a diverse range of training opportunities. Employees benefit from introductory and specialist training courses at the Goldbach Academy, management and business seminars, as well as business-relevant training and quarterly information. To promote internal mobility, we launch an annual Change Day, where we create a culture of knowledge exchange, can further expand personal networks and cooperation between individual departments is improved.


Environmental sustainability for future generations

It is a matter of course for us that Goldbach's business activities are geared towards long-term environmental sustainability in order to preserve the natural foundations of life for future generations. 

In order to better understand our ecological footprint, we prepared a carbon footprint in 2022 together with the charitable foundation. Based on the analysis, reduction measures are now being examined and corresponding climate targets are being developed.

Offsetting emissions
Together with the charitable foundation myclimate, we would like to actively shape the ecological future and have therefore set ourselves the goal of becoming a climate-neutral company. Our emissions are offset by a national and an international carbon offset project, which were selected by Goldbach employees. Our international commitment focuses on the protection of Tanzanian forests for indigenous peoples, wildlife and the climate. This multi-faceted project supports a total of ten United Nations Sustainable Development Goals. The national project addresses the fertile soils that are to be created as natural CO₂ sinks in the Lake Constance region. Organic farmers are implementing humus-building measures that contribute to climate-friendly and food-secure agriculture. 

In addition to complete operational compensation, we are thus also making a conscious effort to avoid emissions step by step.

Reduction of emissions
Resource-efficient administration is also an important pillar for Goldbach. Since 2001, we have been cooling the offices at our headquarters in Küsnacht-Zurich with water from the neighbouring Lake Zurich. Furthermore, we offer our employees and visitors the opportunity to charge their electric vehicles at two charging stations at the Küsnacht site. In order to conserve resources in our everyday work, we rely on paperless working and for our few printouts we naturally use FSC- and Ecolabel-certified printer paper. Other measures, such as business travel guidelines and raising staff awareness at events on the topic of sustainability, are constantly being expanded.