Digital out of home (DOOH) - the digital version of outdoor advertising

DOOH stands for Digital out of Home, i.e. digital outdoor advertising on screens in public spaces. Classic DOOH advertising can be found at a wide variety of touchpoints such as malls, train stations, supermarkets, beverage markets and many more. Our portfolio covers these touchpoints in cities like Berlin, Hamburg, Munich, Cologne, Düsseldorf and many more. DOOH advertising enables emotional and dynamic outdoor advertising. Broadcasting can be adapted to different data such as weather, day, location and frequency. This means that advertising messages can be targeted and distributed particularly quickly. The customer journey can be shaped via everyone's everyday life, because DOOH is encountered by everyone: in waiting situations, on the way to work, while shopping or during leisure time. Above all, DOOH target groups are reached immediately before consumption situations. Since about 70% of purchase decisions first take place in the store, outdoor advertising therefore reaches consumers at an important point in their decision-making process. While other one-to-many media are currently losing reach, DOOH is convincing with its large reach in almost all relevant target groups. People are becoming more mobile and active and are easy to reach, especially in public spaces.

With over 2,400 screens in Germany, we can bring advertising messages to high-quality advertising environments. We take care of booking, billing and reporting for your DooH campaign. Find the right DooH solution together with us.

New in our portfolio: Advertise from now on with our Mobility Channel at TotalEnergies and in our CityNet to reach a very urban and mobile target group! 

If you need more information about outdoor advertising, we are happy to help you!