Digital out of Home Media kit and Location List 2023 & 2024
On request, we will be happy to send you the Digital out of Home media data and the location lists. Please click on the desired media data and location lists and enter your e-mail address.
We bundle our outdoor advertising portfolio into channels so that you can place your digital billboard advertising in a more relevant thematic environment.
This is an excerpt from our channels.
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Q&A DIGITAL OUT OF HOME
What is DOOH advertising?
What are the advantages of DOOH advertising compared to traditional outdoor advertising?
DOOH advertising offers the possibility to display dynamic and interactive content. It enables targeted advertising based on location, time of day and target groups. It also enables content to be updated in real time. This solution is known as programmatic advertising.
What are the types of DOOH advertising spaces?
DOOH advertising spaces are diverse and include digital billboards, LED screens in stores, video walls in shopping malls, digital advertising in cabs and public transportation, and digital billboards in high-traffic locations.
How does the distribution of DOOH advertising work?
DOOH ads are controlled via a network of advertising space operators and marketers. Content is uploaded digitally and can be updated in real time.
How can the impact of DOOH advertising be measured?
The effectiveness of DOOH advertising can be measured using KPIs such as impressions, reach, interactions, and conversions. The use of tracking technologies and surveys can also be useful.
How is the target group addressed in DOOH advertising?
DOOH advertising enables the targeting of audiences through the use of data and location information. This can be achieved, for example, by displaying ads for local stores in the surrounding area.
How do I find the right DOOH advertising provider for my business?
When choosing a DOOH advertising partner, you should consider the reach, technical capabilities, price-performance ratio and experience of the provider.
Other media types in our portfolio
Would you like to know what else Goldbach offers? Here you will find our other media categories.