Marketer Goldbach expands its linear marketing portfolio with another station: Hauptstadt.TV. It is the first station to comprehensively depict Germany's most exciting metropolitan region and to report on politics and current affairs, culture, lifestyle and religion with programs and formats. The Berlin station can be received via Kabel digital, Telekom, Amazon Fire TV, Smart TV, Internet and App and thus reaches 5.44 million households.
Steffen Bock, Unit Director TV at Goldbach: "I am pleased that we can further expand our linear TV portfolio with Hauptstadt.TV. This year we were able to expand it by over 20%. Particularly for special interest providers, our portfolio, which is geared to pointed target groups, gives us an attractive offer that is now widely accepted in the market, with little wasted coverage."
Hauptstadt.TV is the media portal for Berliners and Potsdamers who identify with the versatility of the growing metropolitan region. The diverse program with the three program pillars news, regional events and society (culture, sports and religion) appeal to a broad target group. Hauptstadt.TV performs the exciting range between big politics and the "doer" from the neighborhood, between highest topicality and time for profound reportages and thus meets the interests of the capital city dwellers.
Goldbach specializes in the technology-oriented marketing of moving images. Its offerings range from digital-out-of-home to online video and advanced TV to a versatile linear TV offering.
Goldbach Germany GmbH
Public Relations, Verena Adami
About Goldbach Germany GmbH
As a technology-driven marketer, Goldbach Germany plays out advertising messages intelligently and scalably on all video-based platforms, offering a diverse moving image product portfolio ranging from digital out of home, online video and advanced TV to a versatile linear TV offering. Contacts, addressability, technical solutions and automation are the focus to show consumers the right message at the right time on the right screen. Goldbach Germany GmbH is a subsidiary of Goldbach Group AG based in Küsnacht, Switzerland. Goldbach Group AG operates mainly in Switzerland, Austria and Germany and is a TX Group company.