Goldbach adds further HIGH VIEW channels to TV portfolio

Unterföhring, June 22, 2023 - The technology-oriented marketer Goldbach is further expanding its portfolio in the area of special interest TV. In cooperation with HIGH VIEW, two new linear TV channels will be bookable for advertising companies from July onwards, meaning that Goldbach will market a total of five linear TV channels from HIGH VIEW. The two new channels can be received by viewers via Astra on free TV.

• JUST COOKING shows modern cooking shows, documentaries and programs about food and cooking. The channel bundles professionally produced programs from various providers, supplemented by fresh content from content creators.
• CRIME TIME taps into the ongoing crime trend with a huge selection of national and international crime series, thrillers and cinema-quality crime films. Within the genre, CRIME TIME focuses on classic crime topics such as gangster crime, crime classics and police crime.

Goldbach and HIGH VIEW also cooperate in the non-linear area. Seven new FAST channels have now been added to Goldbach's CTV network since December 2022, including XPlore, Hip Trips and JUST COOKING. The inventory offers a wide range of topics in factual entertainment, fiction, sports, music and sustainability.

Goldbach and HIGH VIEW thus provide a cross-media offer: the channels can be booked across platforms, both linear and non-linear, via Goldbach.

Steffen Bock, Unit Director TV at Goldbach Germany, on the cooperation: "With the expansion of the partnership with HIGH VIEW, we are reaffirming our strategy of supporting innovative publishers in marketing and at the same time opening up new special interest TV inventory for advertisers. Special interest TV is increasingly growing and addresses any target group with suitable content. HIGH VIEW offers us a wide range of topics with high-quality productions.

Contact:

Goldbach Germany GmbH

Public Relations: Schoesslers GmbH

Contact: Jörg Pensberg

[email protected]

www.goldbach.com

About Goldbach Germany GmbH

As a technology-driven marketer, Goldbach Germany plays out advertising messages intelligently and scalably on all video-based platforms, offering a diverse moving image product portfolio ranging from digital out of home, online video and advanced TV to a versatile linear TV offering. Contacts, addressability, technical solutions and automation are the focus to show consumers the right message at the right time on the right screen. Goldbach Germany GmbH is a subsidiary of Goldbach Group AG based in Küsnacht, Switzerland. Goldbach Group AG operates mainly in Switzerland, Austria and Germany and is a TX Group company.

www.goldbach.com

About HIGH VIEW

HIGH VIEW's portfolio includes media offerings on all relevant platforms, from free TV to pay TV, from online to mobile apps. The focus is on music and factual entertainment offerings. Already, DELUXE MUSIC, SCHLAGER DELUXE, Jukebox, Gute Laune TV, DELUXE LOUNGE, DELUXE DANCE BY KONTOR, DELUXE FLASHBACK, DELUXE ROCK, DELUXE RAP and just.classical belong to the company, as well as the documentary channels Bergblick for alpine enthusiasts, XPLORE for travel and adventure programs and one has developed the brand WAIDWERK for hunters and anglers and JUST COOKING for culinary enthusiasts. In addition the marks belong Hip Trips and One TERRA to the Portfolio of the owner-led medium enterprise.

www.highview.com