Goldbach becomes exclusive marketer of Doodle in the DACH region

As part of the integration of Goldbach into the TX Group and the consistent focus on the part of Doodle on the appointment scheduling subscription business, Doodle AG is handing over the marketing business for Germany, Austria and Switzerland exclusively to Goldbach. In Germany, marketing will be handled by Goldbach Germany.

Doodle is a globally active online appointment planner and uses intelligent software to simplify the organization of appointments in companies, for the self-employed and for private individuals. The focus is on product innovations and a consistent orientation towards the business customer sector. With over 25 million monthly active users, Doodle is the world's most widely used technology platform for online appointment finding. Switzerland, Germany, France and the USA are currently the most important business regions of the Swiss company. Doodle AG has been part of the TX Group since 2014, is headquartered in Zurich with offices in Berlin, Belgrade, New York and Atlanta and has 120 employees.

Robert Stahl, Managing Director Goldbach Germany, on winning the account: "We are delighted to be able to market Doodle, another attractive and growing platform in our portfolio, exclusively in Germany. Digital appointment scheduling has experienced a huge upswing and acceptance in the market, especially in the last two years. With Doodle, we are now offering our customers further access to an attractive target group."

"As part of our consistent focus on product development and subscribers, we made a conscious decision at Doodle to separate the advertising business from the core business. I am very pleased to be able to hand over the advertising business in the DACH region to a strong marketing partner like Goldbach," said a delighted Renato Profico, CEO Doodle.

Goldbach specializes in the technology-oriented marketing of digital advertising space. Its offering ranges from digital-out-of-home, online video and advanced TV to a versatile linear TV offering.

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