Goldbach expands its Connected TV portfolio with Titan OS and other CTV publishers

Unterföhring, March 26, 2024 - Goldbach is continuing the expansion of its Connected TV portfolio and is now marketing the inventory of Titan OS, the new operating system for Philips Smart TV sets, as well as the inventory of CTV publishers Motorvision, LooLoo Kids and Scooore.

With Goldbach, the partners are commissioning a highly experienced marketer for their moving image advertising that offers suitable solutions for publishers with high-quality content. In a complex, not yet standardized market, it is now essential to harness the growth of streaming content and the high level of awareness among viewers for their own channels.

Titan OS is the new operating system developed by the Barcelona-based technology and advertising company of the same name. Through a strategic partnership with TP Vision, it is already installed on Philips Linux 2024 devices and will be extended to earlier models. Titan OS seamlessly integrates a variety of content on its homepage, from top apps to numerous FAST channels. It also enables the use of intelligent advertising solutions. By integrating all content on the homepage, it makes it easier for audiences to search for content while increasing the potential reach of advertising. Titan OS is also available for smart TV sets from manufacturers that do not have their own operating system: Goldbach is now exclusively marketing the CTV spots as well as all other advertising integrations on Titan OS in the DACH region.

The other CTV partnerships at a glance:

- Motorvision is one of the leading media brands for motorsport fans, bikers and car enthusiasts in German-speaking countries. The company offers a multimedia portfolio that includes various FAST and CTV offerings. The FAST channel "Motorvision" presents the comprehensive world of the automobile and shows driving reports, reports and selected motorsport content such as the NASCAR Whelen Euro Series. The "Motorvision Classic" channel focuses on the automotive treasures of past decades. "More Than Sports TV" rounds off the portfolio with selected sports highlights, including live broadcasts from the European Rugby Champions Cup and the MXGP.

- LooLoo Kids is a musical CTV channel for children and parents alike. With an extensive collection of songs, stories and games, the content is tailored to entertain and inspire children of all ages while encouraging critical thinking, creative exploration and a sense of imagination in an educational sense.

- Sportdigital FUSSBALL's FAST channel "Scooore" was launched on the Samsung TV Plus streaming platform in December 2023. Users of Samsung smart TVs can now watch exciting soccer content and selected live matches from Sportdigital FUSSBALL on their smart TVs and Galaxy devices. This partner can also be booked exclusively via Goldbach.

The special feature of the new partnerships: The marketing of the CTV channels takes place across all platforms. Agencies and advertisers can book the advertising space, which is distributed via various providers, via Goldbach as the central marketer.

Mario Neumann, Director Business Development at Goldbach Germany, says: "The digital transformation of television offers specialized publishers in particular exponential growth opportunities for the marketing of their content inventory. We are delighted to be working with partners Titan OS, Motorvision, LooLoo Kids and Scooore for the entire DACH region. Advertisers will gain programmatic access to high-quality content environments and specific target groups whose special interests enable precise targeting with relevant brand communication."

Goldbach Germany GmbH
Public Relations: Schoesslers GmbH
Contact: Jörg Pensberg
[email protected]

About Goldbach Germany GmbH
As a technology-oriented marketer, Goldbach Germany plays out advertising messages intelligently and scalably on all video-based platforms, offering a diverse moving image product portfolio ranging from digital out of home, online video and advanced TV to a versatile linear TV offering. The focus is on contacts, addressability, technical solutions and automation in order to show consumers the right message on the right screen at the right time. Goldbach Germany GmbH is a subsidiary of Goldbach Group AG, based in Küsnacht, Switzerland. Goldbach Group AG is mainly active in Switzerland, Austria and Germany and is a TX Group company.