Goldbach takes long-standing cooperation with Magnite to a new level

Unterföhring, December 05, 2023 - Technology-driven marketer Goldbach is strengthening its long-standing partnership with Magnite (NASDAQ: MGNI), the world's largest independent sell-side advertising company, by integrating Magnite's streaming sell-side platform (SSP) and Magnite's SpringServe ad server. This enables advertisers to effectively serve ads and video providers to capitalize across devices.

Goldbach has been working closely with Magnite in the area of online video (OLV) and connected TV (CTV) for seven years. Goldbach's omnichannel offering now requires a technology that optimally covers the variety of advertising formats such as online video, mobile video ads, CTV spots and native CTV ads. Magnite Streaming enables Goldbach to meet the growing interest in video content, especially in the digital TV sector such as FAST Channels and CTV, while seamlessly supporting the continuously growing cross-device portfolio.

Publishers can optimally monetize their video inventory across multiple devices by leveraging Goldbach's intelligent, cross-platform advertising technology infrastructure. This innovative solution enables them to manage their advertising inventory in an agile way while overcoming the challenges of video advertising. Through seamless integration with demand-side platforms (DSPs) and other real-time bidding (RTB) platforms, Goldbach enables a transparent and optimized value chain.

Goldbach's integrated advertising technology infrastructure optimally fulfills the needs and requirements of the demand side. The platform enables a targeted approach to target groups and flexible adaptation to constantly changing requirements. This is achieved through efficient control of video advertising, for example in streaming environments through ad podding, i.e. the grouping of video spots into a digital advertising block during a commercial break. Advertisers benefit from comprehensive options for the precise targeting of their advertising in order to maximize the effectiveness of their campaigns in a diverse digital advertising landscape.

Mario Neumann, Director Business Development at Goldbach, on the collaboration: "We at Goldbach are delighted to take our long-standing collaboration with Magnite to a new level. The integration of Magnite's streaming and SpringServe platforms will allow us to make our growing omnichannel offering more efficient and flexible, providing our publishers with extensive monetization opportunities. We can offer advertisers comprehensive reach and flexible, cost-effective solutions to make the most of the ever-changing digital advertising landscape."

Johannes Paysen, Managing Director Central Europe at Magnite, emphasizes: "Our close partnership with Goldbach further strengthens our leading video and digital TV products. Our pioneering technology, including in particular our advanced video ad management system and our innovative programmatic solution for digital TV, is excellently positioned to meet the growing demand in the dynamic video market. This partnership will enable us to innovate together and offer our customers best-in-class solutions."

Contact:

Goldbach Germany GmbH

Public Relations: Schoesslers GmbH

Contact person: Jörg Pensberg

[email protected]

www.goldbach.com

About Goldbach Germany GmbH

As a technology-oriented marketer, Goldbach Germany plays out advertising messages intelligently and scalably on all video-based platforms, offering a diverse moving image product portfolio ranging from digital out of home, online video and advanced TV to a versatile linear TV offering. The focus is on contacts, addressability, technical solutions and automation in order to show consumers the right message on the right screen at the right time. Goldbach Germany GmbH is a subsidiary of Goldbach Group AG, based in Küsnacht, Switzerland. Goldbach Group AG operates mainly in Switzerland, Austria and Germany and is a TX Group company.

www.goldbach.com