THE SPECIAL IMPACT OF OUTDOOR ADVERTISING

Outdoor advertising - an advertising medium that is not only very impressive due to the size of the advertising space, but is also known for its unique target audience appeal.

What is outdoor advertising?

Outdoor advertising, also known as out-of-home (OOH) advertising, is a form of advertising in which messages and advertising content are placed in public places to reach a mobile target group. Advertisers have the option of advertising with both billboards or digital billboards. Digital advertising spaces are also known as Digital out of Home (DOOH).

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ADVANTAGES OF OUTDOOR ADVERTISING

As a well-known advertising medium, outdoor advertising is very relevant in many respects:

  • High visibility, through constant presence in the public eye
  • Wide reach, for a broad and mobile target group
  • Targeted localization to reach target groups in frequently visited locations
  • Creative design options to capture the attention of the target audience
  • Programmatic ad playout to deliver ads precisely and in real time

Digital out of Home Channels

We bundle our outdoor advertising portfolio into channels so that you can place your digital billboard advertising in a more relevant thematic environment.

This is an excerpt from our channels.

OUTDOOR ADVERTISING: CREATION OF ADVERTISING

For placing a campaign in digital outdoor advertising, the commercial needs only a few but important contents. The most important point for creation can be summarized as follows: Outdoor advertising should be done according to the KISS principle - "Keep it short and simple".

For all further tips and guidelines, please read our Creative Briefing!

Creative Briefing
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DOOH Best Cases

Are you curious what our customers have already implemented?
Feel free to take a look at our DOOH Best Cases! If you have any further questions, please feel free to contact us.
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