Beiträge im Insights
New Advertising opportunities on web radios and music streaming platforms are opening up for companies Advertising regionally.
The Joyn streaming platform will also be available free of charge in Switzerland from June 2024. Goldbach Audience and Goldbach Media market Joyn exclusively.
Long-time CEO Michi Frank is handing over operational responsibility for the Goldbach Group to Christoph Marty. At Goldbach Neo, CFO Tom Gibbings is taking over.
The Advanced TV study by Goldbach makes it clear: Advertising on Connected TV is becoming increasingly effective.
With Swiss Ad Impact, advertisers receive a standardized advertising impact study in addition to their usual media performance reporting.
The Swiss publishers & their marketers audienzz, CH Media, Goldbach & Ringier Advertising have presented an ID solution for digital Advertising in Switzerland.
To deepen the understanding of the effects of audio advertising, we have analyzed various campaigns with our Swiss Ad Impact advertising impact study.
Replay Ads were launched in 2022 as a global first in the Swiss TV industry and have recently become part of the established tv measurement.
Tested and found to be good: In May, the advertising marketer Goldbach subjected its Online targeting offering to validation.
For the seventh time, we are pleased to present the study on the usage data of our Video Networks.