In the media and advertising industry, an audit refers to an independent review of performance data, billing, or measurement methods. It verifies whether Reach, usage, or advertising data are correctly collected, analyzed, and reported. The goal is to ensure transparency, comparability, and trust in media and advertising currencies.
An app (application) is a software program for mobile devices or computers that performs a specific function or task. Apps are usually provided via app stores or platforms and enable access to services, content, or features.
The term audience refers to the total number of people who consume a particular medium, programme, advertising campaign, or piece of content. In a media and advertising context, it describes the target or actual reach of an offering, i.e. the group of users reached or potentially reached.
The media performance of multiple ad breaks is cumulative, meaning that a single booking results in spot broadcasts across multiple ad breaks. This enables higher advertising pressure and simplified planning.
A measure of how strongly a target group is represented in a medium compared to the total population. It is expressed as an index value that relates the reach or rating of the target group to the total population. Values above 100 indicate above-average representation, values below 100 indicate below-average [...]
An advertiser is a company or individual that books advertising space to promote products, services, or brands. They are the client for advertising campaigns and provide the financial resources for their delivery.
An ad server is a central system used to manage, deliver, and evaluate digital advertisements. It acts as a digital control center, ensuring that the right ad appears at the right time in the right place (e.g., on a website or Smart TV).
Ad size refers to the dimensions of a digital advertising material, usually in pixels (e.g., 300 × 250). The size determines how and where an ad is displayed on a website or in an app.
Ad Impressions (AIs) refer to the number of times a digital advertising material is displayed. Each delivery of an ad on a website or in an app is counted as one impression, regardless of whether a user interacts with the ad. They serve as a fundamental metric for measuring the [...]
An Ad Click refers to a user clicking on a digital advertising material, which typically opens a target page (e.g., a website or landing page).