Agency Commission (AC)

The Agency Commission (AC) is a discount granted by media providers to advertising or media agencies, as their consulting services reduce the workload. Generally, it amounts to 5% for Online, 10% for Radio, and 15% for magazines and TV, calculated from the invoice amount excluding VAT, after deducting other discounts but before cash discount. Newer media offer varying rates or no AC. This discount is typically passed on to the advertiser.