A segmentation of the respondents of MACH Basic identifies six population segments: Learners, Young Nokids, Young Withkids, Nokids, Withkids, and Pensioners. Segmentation criteria: Age, employment status, household composition. These lifestyles are also used in MACH Consumer.
The total period during which a product or company is advertised.
The detailed comparison of different advertising media within the same media category. The aim is to select the specific channels or platforms that best cover the Target group. Performance metrics such as Reach, affinity and value for money are compared directly.
The influencer spot on TV brings social media content (often vertical stories) into the traditional commercial break. These spots combine the high Reach of TV with the authenticity of influencers.
The provision of audiovisual signals to a geographical area originating from a different geographical coverage area (often a neighboring country).
The systematic comparison of different media types (e.g. TV, Radio, Online, Outdoor) to determine the most efficient media mix for a campaign. Quantitative factors (Reach, CPM) and qualitative aspects (advertising impact, image) are weighed against each other.
Data collection principle based on different data source types, typically combining them in some form. An example of hybrid measurement is the combination of data from a sample (e.g., from a panel) with data from a population (e.g., census data).
The Electronic Media Interest Group (IGEM) promotes diversity and transparency in Switzerland's electronic media. As an industry association, it focuses on digitalization and Artificial Intelligence (AI), offering practical events and training. Its annual Digimonitor study provides representative Information on the use of electronic media and devices in Switzerland.
The custom split frame is placed directly before or after the commercial break (analogous to pre- and post-splits). Integration occurs via a thematically aligned editorial split screen which, unlike standard pre-/post-splits, incorporates additional campaign elements (e.g., company logo or product).
People who use a particular medium (e.g. TV, internet, Radio) or a product category more frequently and intensively than average. Classification is usually based on dividing the user base into thirds (tertile splitting) into heavy, medium and light users.