An international industry standard that combines digital television (broadcast) with the internet (broadband). HbbTV enables viewers to access interactive services via the "Red Button" on their remote control while watching TV programs. These include media libraries, electronic program guides (EPG), news tickers, or targeted advertising (Addressable TV).
An economic unit consisting of at least one natural person. Mediapulse TV Data are collected exclusively in private households. Private households are communities of persons living together and forming an economic unit, as well as persons who live and manage their finances alone. They differ from communal households, which include, [...]
The person in a private household responsible for everyday shopping. In Mediapulse TV Data, a distinction is made between a traditional and a modern definition of the head of household. According to the traditional definition, there can only be one head of household per household. Such a person is determined [...]
The Mediapulse TV panel also measures the TV consumption of guests in panel households. Guests are individuals who do not live in the panel household but were watching TV in the panel household at the time the TV consumption was recorded by the measurement system.
A forecast is a systematic projection of future developments (for example revenue, Reach or costs) based on current Data, historical figures and market trends. Unlike a static budget, a forecast is dynamic and is updated regularly. This makes it possible to identify deviations from the original plan at an early [...]
Flighting describes the phases of a campaign and the temporal deployment of its activities. It enables strategic budget allocation over an extended period. Tailored to the competitive environment, advertising pressure and the number of flights are deployed flexibly. A possible strategy here could be alternating between intensive and less intensive [...]
Free TV refers to the unencrypted broadcasting of television programs. Unlike Pay TV, Free TV programs can be received free of charge.
Non-skippable video ad that is served when skipping or fast-forwarding through a linear ad break during time-shifted TV viewing.
Sample size refers to the number of individuals or households on which a data collection or data analysis is based.
In the Mediapulse TV panel, the TV day is defined as the period from 02:00 to 02:00. These 24 hours are assigned to a single date. Therefore, the date change does not occur at midnight, but at 2 a.m.