Influencer Spot
Influencer Spot An Influencer Spot on TV brings social media content (often vertical stories) into the classic commercial break. These spots combine the high Reach of TV with the authenticity of influencers. Social media content on TV High attention Watch [...]
Interview on the topic of convergent video measurement
"Advertisers primarily want to know one thing: How many people am I actually reaching?" The Swiss advertising market is at a turning point and Goldbach is right in the middle of it: As the first market partner, Goldbach is participating in Mediapulse's Online Video Ad measurement, providing the advertising [...]
