With Swiss Ad Impact, Goldbach can now provide advertisers with industry benchmarks for advertising impact.
In 2024, Sunrise booked Replay Ads for the first time as part of the “Elevator” video campaign. We have analyzed the campaign.
Radio Advertising uses, for example, the weather conditions to convey Advertising messages that match the temporal or situational context.
IKEA has been using audio for a long time with Swiss Radioworld - with measurable success. We spoke to those responsible on the customer side.
IKEA has been running audio campaigns in cooperation with Swiss Radioworld. As a result, it has seen a significant increase in customers and sales.
Study on the use of the Goldbach Video Network: Over 1300 people across Switzerland were surveyed on their use of various video platforms.
The eighth implementation of the study on the usage data of various video sites shows why the Goldbach Video Network is an extremely effective advertising channel.
At Radio Night, numerous agency representatives, advertisers and broadcasters celebrated the high-reach and popular medium.
Goldbach accompanied Dr. Oetker's campaign for the "Casa di Mama" pizza brand with Swiss Ad Impact. Find out more here.
With immediate effect, the demand-side platform Splicky offers advertisers an even more dynamic and precise ad delivery.
Goldbach and Decentriq have been offering cookieless targeting solutions since 2022. We asked experts on both sides a few questions.
The new Advertising solution enables the integration of Video and Display Advertising within video games and in game-related Advertising environments.
New Advertising opportunities on web radios and music streaming platforms are opening up for companies Advertising regionally.
The Joyn streaming platform will also be available free of charge in Switzerland from June 2024. Goldbach Audience and Goldbach Media market Joyn exclusively.
Long-time CEO Michi Frank is handing over operational responsibility for the Goldbach Group to Christoph Marty. At Goldbach Neo, CFO Tom Gibbings is taking over.
The Advanced TV study by Goldbach makes it clear: Advertising on Connected TV is becoming increasingly effective.
With Swiss Ad Impact, advertisers receive a standardized advertising impact study in addition to their usual media performance reporting.
The Swiss publishers & their marketers audienzz, CH Media, Goldbach & Ringier Advertising have presented an ID solution for digital Advertising in Switzerland.
To deepen the understanding of the effects of audio advertising, we have analyzed various campaigns with our Swiss Ad Impact advertising impact study.
Replay Ads were launched in 2022 as a global first in the Swiss TV industry and have recently become part of the established tv measurement.
Tested and found to be good: In May, the advertising marketer Goldbach subjected its Online targeting offering to validation.
For the seventh time, we are pleased to present the study on the usage data of our Video Networks.
Why is Connected TV so interesting for the Advertising industry and what are the challenges? Find the answers in the article.
Following their merger, Clear Channel Schweiz and Neo Advertising will operate under the name Goldbach Neo.
NewsWonneberger Jessica2025-12-16T11:43:27+01:00