SAT.1 GOLD

©Seven.One Entertainment Group

The channel with heart

sat.1 gold

For the growing Target group of women aged 40 and over, SAT.1 GOLD is a real channel with heart. The audience is not only offered a journey to the golden TV moments, but also many emotional, life-affirming in-house productions.

Film treasures and cult series
Service magazines
In-house productions from the heart of life
Exciting crime series and True Crime

Channel group

Seven.One Entertainment Group

Core target group

Women 40-64 years

Gender breakdown

Women 72% | Men 28%

Age structure

Monthly HH income

Source: Mediapulse TV Data (TV Analytics), various target groups incl. guests, 2025, Mon-Sun 24h, gender distribution, age structure, TG-share-% (Rt), monthly gross HH income, all platforms, overnight +7.

Top10 Broadcasts

These 10 programs achieved the highest ratings on SAT.1 GOLD last year.

Format	Rt-T \| Rt-m	MA-% \| Pda-% \| MS-%	Aff (Rt)
K 11 - Kommissare im Einsatz	19.137	5.9	106
Hart aber herzlich	18.143	10.7	146
Criminal Minds	14.875	2.2	95
Diagnose: Mord	13.196	9.5	154
An Unexpected Killer - Die Mörder von nebenan	13.147	2.4	131
Vera - Ein ganz spezieller Fall	12.986	2.1	87
Unfall, Selbstmord oder Mord?	12.899	2.5	102
Mord ist ihr Hobby	12.046	11.5	158
Blue Bloods - Crime Scene New York	11.814	9.5	141
Verscharrt & vergraben - Mord verjährt nicht	11.450	2.5	109

Source: Mediapulse TV Data (TV Analytics), people 15-59 incl. guests, 2025, Mon-Sun 24h, TG-share-% (Rt), MS-%, Aff (Rt), all platforms, overnight +7.

Ad Formats

Whether a classic TV Advertising spot or a special Advertising format – together we will find the ideal stage for your brand. Get inspired and discover the best Advertising opportunities.