Archive: SwissRadioworld
Since the SRG's FM switch-off at the end of 2024, private Radio stations have recorded significant gains in reach.
Swiss Radioworld includes the podcast offering from Seven.One in its portfolio. At the same time, the pre-roll inventory is offered at a more favorable CPM.
The newly founded Goldbach Digital division comprises Goldbach Audience, Goldbach Manufaktur, Goldbach Regional and Swiss Radioworld.
To deepen the understanding of the effects of audio advertising, we have analyzed various campaigns with our Swiss Ad Impact advertising impact study.
IKEA has been using audio for a long time with Swiss Radioworld - with measurable success. We spoke to those responsible on the customer side.
IKEA has been running audio campaigns in cooperation with Swiss Radioworld. As a result, it has seen a significant increase in customers and sales.
At Radio Night, numerous agency representatives, advertisers and broadcasters celebrated the high-reach and popular medium.
New Advertising opportunities on web radios and music streaming platforms are opening up for companies Advertising regionally.
Advertisers in Switzerland now have the opportunity to reach gamers on their mobile phones with Audio Ads for the first time.
Swiss Radioworld, together with other industry representatives, is launching a campaign to showcase the advantages of Radio advertising as an attractive sales promotion tool.